Select Italy and Alphabet Kids Join Forces in Amazing Family Tours™ to Italy

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Select Italy, a leading global travel service specialized in travel to Italy, Italian lifestyle and products, has raised the bar for family travel by teaming up with Alphabet Kids, the go-to source for multicultural educational activities and adventures. A press conference will be held on April 7, 2011 from 12:00pm to 2:00pm to launch the Amazing Family Tours™ to Italy and will feature Master Chef Andrea Tiberi preparing authentic Italian delicacies.

Rome is the last stop of our new Amazing Family Tours

Bring your family to Rome

Select Italy’s Amazing Family Tours™ have been created as a bonding experience for the whole family from grandparents and parents to toddlers and teens and we are creating memories that will last a lifetime.

Select Italy (http://www.SelectItaly.com), a leading global travel service specialized in travel to Italy, Italian lifestyle and products, has raised the bar for family travel by teaming up with Alphabet Kids (http://www.AlphabetKids.com), the go-to source for multicultural educational activities and adventures.

Select Italy’s Amazing Family Tours™ have been developed for families with children of all ages, sets a new standard in the evolution of family travel. The 6-night package covers iconic Rome-Florence-Venice and includes guided and hands-on activities. A special interactive kit given to each child, includes Q&A that kids play to complete their special trip "passport".

Andrea Sertoli, President of Select Italy stated, “We have been experiencing a spike in travel by sophisticated families from New York City to Shanghai who wanted a more targeted, authentic encounter as a local. It was a natural to reach out to The Alphabet Kids. Their in-depth knowledge of the multicultural experience and education was exactly what we were looking for to round out our concept.”

The fun, multicultural experiences have been developed by the Alphabet Kids team of educators. Alphabet Kids, a noted developer of children multicultural books and music, helps children understand diverse cultures and traditions showing that people who are different can be very good friends.

Allegra Joyce Kassin, creator of the Alphabet Kids, has been passionately dedicated to encouraging family participation in their children’s lives. She is deeply committed to social responsibility, and through the “Alphabet Kids BuyOne-GiveOne Literacy Program," donates one book to a child in need for each book purchased.

“We encourage families to celebrate the difference and embrace the similarities,” continued Patrice Samara, Alphabet Kids Executive in Charge of Development and co-author of the Alphabet Kids books. “For example, in our book, Allegra’s Apple Tree, co-authored with noted Italian expert Vivian Treves, President of European Film & Television, we highlight the Italian culture and food in addition to having a message about ecology."

Sertoli added, “Select Italy’s Amazing Family Tours™ have been created as a bonding experience for the whole family from grandparents and parents to toddlers and teens and we are creating memories that will last a lifetime.”

A press conference will be held at Select Italy, 226-228 Bowery 7th Floor, NY, NY 10012 on April 7, 2011 from 12:00pm to 2:00pm to launch the Amazing Family Tours® to Italy and will feature Master Chef Andrea Tiberi preparing authentic Italian delicacies.
(RSVP Required – Space is limited - RSVP(at)selectitaly(dot)com)

Photo opportunities with Andrea Sertoli, Allegra Joyce Kassin, Patrice Samara, Master Chef Andrea Tiberi, and Vivian Treves. Signed Alphabet Kids books will be available for purchase.

About Select Italy:

Based in Chicago, with branches in New York City and Shanghai and representatives in Italy, Select Italy has been a trusted ambassador of Italian travel expertise since its establishment in 1997 by Italian-born company President, Andrea Sertoli. Select Italy is the ultimate source for travel in Italy, offering a wide array of superior Italian products and services, including customized itineraries, state-of-the-art tours and packages, wedding/honeymoon trips, unique culinary classes, a complete pre-departure ticketing service for museums and musical events, private guided services, yacht charters, transportation, hotel reservations, villa bookings and more. Select Italy is committed to creating the perfect vacation and maximizing enjoyment in Italy for its clients by adhering to the highest standards of professionalism. For more information call (800) 877-1755 or visit selectitaly.com.

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Andrea Sertoli
Select Italy
+1 (917) 400-0094
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Select Italy
Select Italy
+1 (312) 664-4200
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