High-Tech Travel Game Adds to Italian Holiday

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Described as a cross between The Amazing Race and The Da Vinci Code, a new interactive tour experience called whaiwhai is transforming trips to Italy.

In the USA, whaiwhai is available exclusively at SelectItaly.com

It’s a touring experience with a high-tech twist, but the plot is what immerses the player in the atmosphere of the city. [...] The adventure does not follow the usual tourist routes, but rather leads to where the city hides its true spirit.

Already popular in Italy, the intriguing Whaiwhai series of interactive Game Tour books gives a full-immersion city touring experience unlike any other. This groundbreaking product lets users play the storyline, from location to location, across the city of their choice – Venice, Florence, Verona, Milan or Rome- interweaving the fictional and the factual to create a new high-tech adventure in city touring.
Recently, the New York Times called whaiwhai "a high-tech Italian touring game that is part 'Amazing Race' and part treasure hunt, with a bit of Da Vinci Code-style storytelling mixed in."

So how does it work? First, there’s the innovative whaiwhai book: its pages are cut into parts, making the stories jumbled – to start the game you need to activate the game by sending a code, using the texting feature (SMS) of a cell phone and you receive the starting hint to reassemble the pages for the first part of the story.

Users then receive clues and send answers that move them across the selected city, tracing and uncovering the city’s most secret history along the way, helped by the whaiwhai city map to reach the specific places indicated thanks to the codes received by SMS.

It’s a touring experience with a high-tech twist, but the plot is what immerses the player in the atmosphere of the city. Stories are carefully crafted so that the adventure does not follow the usual tourist routes, but rather leads to where the city hides its true spirit: the myths and legends that take travelers closer to the soul of the city than a tour bus ever could. The stories are encrypted and can be read one at a time, using codes that are obtained by solving the puzzles in a journey undertaken in stages.

Users can also tailor whaiwhai to their own speed, interrupting and resuming it at will. They can play by day or at night (it’s available 24/7) or split it for two or more teams.

Five whaiwhai Game Tour books are available: The Ruyi Venice tells of an ancient magical scepter lost with the tomb of Marco Polo; The Ruyi Rome finds signs of the passage of the same scepter in the Eternal City. Florence 2054 reveals mysterious connections between noble beauties of the Renaissance. Verona Amor explores the romantic secrets of the city of Romeo and Juliet, while Milan Diamond charts a path through the city’s labyrinth of byways to a stolen diamond worth 12,000 ducats.

In the U.S., the whaiwhai game tour books whaiwhai game tour books are on sale through Select Italy—a full-service company that for more than a decade has been considered the ultimate source for travel to Italy.

Andrea Sertoli, Select Italy President, discovered Whaiwhai at a trade fair in Venice. “After only one morning of playing, I had learned a tremendous amount about Venice…anecdotes, legends, untold stories... I've found that not only is the information valuable, but it is delivered in a flawless and enjoyable way.”

“whaiwhai ‘s versatility is as innovative as its content : you are never locked into any schedule but your own.” Andrea also says “So, I made it a point to ensure Select Italy would be the first to bring whaiwhai to its customers (in United States) and share the experience.”

The whaiwhai tour books are priced at just $33.95 each. “As for the cost of the book, it really is one of the most affordable experiences you can have,” Andrea Sertoli says, “and one that makes everybody happy: there's no gender or age limitation.”

Designed by an Italian company LOG607, whaiwhai series are now on sale through Select Italy and its website http://www.selectitaly.com. For more information about whaiwhai, call (800) 877-1755 or visit Selectitaly.com.

About Select Italy
Based in Chicago, with branches in New York City and Shanghai and representatives in Italy, Select Italy has been a trusted ambassador of Italian travel expertise since its establishment in 1997 by Italian-born company President, Andrea Sertoli. Select Italy is the ultimate source for travel in Italy, offering a wide array of superior Italian products and services, including customized itineraries, state-of-the-art tours and packages, wedding/honeymoon trips, unique culinary classes, a complete pre-departure ticketing service for museums and musical events, private guided services, yacht charters, transportation, hotel reservations, villa bookings and more. Select Italy is committed to creating the perfect vacation and maximizing enjoyment in Italy for its clients by adhering to the highest standards of professionalism. For more information call (800) 877-1755 or visit Selectitaly.com.

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