What's in a Name? Quite a Lot When it Comes to Using Genuine SelfLube (tm) Components

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SelfLube, a manufacturer of mold and die componentry highlights the benefits of choosing the SelfLube brand over an imitation of uncertain origin. Calling out self-lubricating parts does not automatically mean SelfLube.

SelfLube Mold and Die Components

Make conforming parts. Ship on time. Do it even better the next.

Customers regularly return imitations to us. They are understandably irate, but there is nothing we can do. It is not a SelfLube product.

SelfLube is a manufacturer of self-lubricating mold and die components. For over 20 years it has been providing quality componentry to mold and die shops throughout the United States, Canada and increasingly in Mexico. As a smaller company, it gives customers the best of both worlds: the service and flexibility of a small company, joined with the capability of a big one. In regards to service, the sales team works to keep in touch with customers on a regular basis. Just recently, one of the sales representatives noted a customer claimed they were buying SelfLube parts, only there was no log of previous purchases. It turns out, the customer was purchasing self-lubricating parts, but it was not SelfLube's.

When customers spec out SelfLube they need to make sure they are getting the real thing - a self-lubricating component manufactured by SelfLube, which is backed by SelfLube's quality and service. "We are a successful company and a successful company unfortunately spawns imitators," explains owner Phil Allor. "We're flattered by this. Imitation is supposed to be the highest form of compliment. But for the customer, an imitation often doesn't work so well. Customers regularly return imitations to us. They are understandably irate, but there is nothing we can do. It is not a SelfLube product," he adds.

SelfLube components have a very long life - generally longer than the equipment or tooling in which it is installed. The reason is that SelfLube embeds graphite, a dry lubricant. Liquid lubricants such as grease and oil, attract contaminants to critical bearing surfaces. Graphite, because it is dry, does not. By eliminating the need to provide for a separate lube system, fewer components are required, which makes for design simplicity. Maintainability is greatly improved because there is no need to perform periodic lubrication (or incur risk of not performing it). Above all else, SelfLube componentry helps reduce non value-added cost for both builders and end users.

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SelfLube is a US based manufacturer of mold and die components such as bushings, gibs, wear strips, parting line locks, lifter slides and related items - 8,000 standard part numbers in all, many of which are self-lubricating. The company sells direct to build shops throughout North America and Canada, which results in both better pricing and better customer service. Its record for on time delivery is among the best in the industry.

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Jordan Fifelski
SelfLube
616-837-9721 105
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