CYBRA's 2000 Year Old Programmer Discovers Long Lost Relative
Little do his Bronx, New York neighbors suspect that the
cute-little-old-man posing as a retired public school principal is the
under-cover, multi-millennial champion of computer programmers everywhere
YONKERS, N.Y. (Business Wire EON/PRWEB ) August 26, 2008 --
Jerry Selkin is the secret identity of The
2000 Year Old Programmer. He is affectionately known to IBM System i
users worldwide as "2K" -- the propeller beanie wearing,
IBM-keypunch-program card-toting, code-warrior hero of the YouTube video
series "The MarkMagic Chronicles," http://www.youtube.com/cybratv.
For the uninitiated, "The MarkMagic Chronicles" was produced by bar code
and RFID technology experts CYBRA
Corporation. The series was the brainchild of CYBRA's VP for
Solutions, Sheldon Reich and Director of Marketing Communications,
copywriter Morty Schiller. The videos and 2K persona were born as part
of a marketing campaign for the company's MarkMagic
enterprise software program for designing and printing bar codes, RFID
tags and electronic forms on the IBM System i (or AS/400) platform.
Leading IBM industry reporter Alex Woodie attributes the popularity of
the series to "2K, the highly endearing, yet vertically challenged
funny-man, who may resemble some (as yet un-mummified) RPG or COBOL
coders in your shop."
A star was born, but Selkin hasn't gotten carried away with his cyber
celebrity. Like his onscreen alter ego, Selkin is only partly of modern
times. "My wife works with a computer...I'm from the Emerson radio era.
I did finally did get a television, though."
And his stardom?
He says, “I got a call from Hollywood.”
What did they tell you?
“They told me to stay home.”
What nobody involved in the project accounted for, though, was the
ripple effect of online media. If not yet fortune, fame has caught up
with Selkin...
Henry Corin, retired dean of a New York City high school Musical
Department, had lost touch with his cousins some 20 years ago. When
Corin's mother passed away recently, he decided to track down old
relatives, including Jerry Selkin. But Jerry was no longer listed in the
phone book. With the release of the 2K videos, the Selkins went out and
bought a computer, then they switched from regular phone service to
cable. And so they were edited out of the phone book.
Undaunted, Corin--more up-to-date than his prehistoric cousin--didn't
call "0" for Operator. He turned to Google and searched for "Jerry
Selkin." In a few clicks, he was watching 2K discover the wonders of
MarkMagic bar code printing software.
"Hey! That's him!"
Corin immediately called CYBRA and got Reich on the phone. Soon, the
cousins exchanged emails and arranged to get back together.
What are you planning to do?
"We'll take him out to dinner... and give him the check!"
Which restaurant?
"Well, my wife once wanted me to take her to a very expensive place...
so I took her to a gas station."
If you happen to run into a five-foot guy with a propeller beanie, get
ready to play straight man. And be ready to pick up the check.
About CYBRA
CYBRA Corporation (OTC
BB: CYRP) is a world leader in bar code and RFID technology for IBM
midrange systems. MarkMagic™ Bar Code Labels,
RFID Tags and Forms Software is used by thousands of AS/400 and System i
customers worldwide, and has been selected as the bar code print engine
of such leading System i software developers as Manhattan Associates™,
Infor/SSA Global™ and VAI™.
EdgeMagic™ Integrated RFID Control Software
for the IBM System i is designed to manage edge devices (RFID readers,
bar code scanners, printers, light stacks, message boards, photo eyes,
and other devices) commission, write, read, and verify RFID tags and can
be fully integrated with System i business applications.
CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY
10701. Product information is available toll free at 1-800-CYBRA-88.
CYBRA's web site is located at www.cybra.com.
To request information via e-mail, write to: info@cybra.com.
This release and others statements issued or made from time to time by
the company or its representatives contain comments that may constitute
forward- looking statements. Those include statements regarding the
intent, belief or current expectations of the company and members of its
management teams, as well as the assumptions on which the statements are
based. Prospective investors are cautioned that such forward-looking
statements are not guarantees of future performance and involve risks
and uncertainties, and that actual results may differ materially from
those contemplated by such forward-looking statements.
Release Summary:
Little do his Bronx, New York neighbors suspect that the
cute-little-old-man posing as a retired public school principal is the
under-cover, multi-millennial champion of computer programmers
everywhere -- 2K, the YouTube video star.
Keyword Tags:
2000 year old programmer, 2K, bar code, CYBRA, programmer, rfid
See the original story at: http://eon.businesswire.com/releases/selkin/system/prweb1252534.htm
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