(PRWEB) September 08, 2012
The postal gold market has exploded in the last 5 years driven by the high gold price and also by the continued economic deterioration in the major Western economies. The numbers speak for themselves; with gold averaging 1156 per troy Oz last year over 110 tonnes of scrap gold was reprocessed into gold bullion and industrial gold products. This year the number is set to jump to upwards of 150 tonnes. This is a ten-fold increase since 2005, before the economic crisis when the total amount of scrap gold that was reprocessed was only four and a half tonnes. In the space of a few years the industry has grown into a £2.5 billion pound business. As with any fast growing industry some players in the market have decided to cut corners to increase their profits at the expense of customers. Today the industry has a reputation, somewhat unfounded of one of driving a hard bargain with customers and a lack of customer loyalty. Into this market has come speedycash4gold. It has been established by a group of friends who have experience in the gold refining business. The strategy from day one was to offer a proposition based on customer service and lead from the front in terms of shaking up the postal gold industry.
The company is determined to offer a completely different service. One based on informing customers of the mechanics of the gold industry, in particular how cash for gold prices are calculated and sharing as much information with the customers as possible. If a customer searches on google for “sell my gold” they should see speedycash4gold in one of the top ranks. After entering the site they will be shown a whole host of options and information of how to go about getting the best price for their gold items. As part of this service the company launches its video testimonial page. The page allows previous customers to independently up load video testimonials of their experience. The page will not be edited by the management team at speedycash4gold and good and bad testimonials can be posted independently. Although speedycash4gold would like the opportunity to rectify any negative perceptions before the customer posts a video of their experience
With cash for gold prices at their highest level speedycash4gold hopes that by offering customers a compelling proposition, by building trust and giving customers one of the best prices on the market. It is hoped that an open and transparent strategy will mean that speedycash4gold will be able to grab even more market share. In so doing, force their competition to follow suit with an open, transparent and straightforward service