Linda Slocum Earns Sought-After ASR® Designation

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The designation of Accredited Seller Representative® (ASR®) was recently awarded to Linda Slocum of Vintage Sotheby's International Realty. She joins a select group of top producers in the residential real estate industry who hold this highly sought-after designation.

Linda Slocum, a member of the Southland Regional Association of Realtors (SRAR), was recently awarded the esteemed designation of Accredited Seller Representative® (ASR®). She joins a select group of top producing real estate agents in the Santa Clarita area who hold this highly sought-after designation.

Slocum earned the ASR® designation by completing the intensive seller agency training requirements. The Accredited Seller Representative® training is managed by the Seller Agency Council, Inc. ( and is geared towards providing agents the tools and skills needed to professionally represent the seller in a real estate transaction. In addition, designees must be able to prove that they have conducted successful seller representation in a minimum number of transactions.

With this designation and increased awareness of seller representation, REALTORS® can better serve prospective clients and customers. ASR® designation sets the individuals who have attained it apart from other practitioners because it indicates to the public that the individual has obtained a professional education on which to base the value added services they provide and that they are a member of the National Association of REALTORS® (NAR). Bylaws of ASR® denote that designees:

  • Abide by the tenants and beliefs contained in the NAR Code of Ethics;
  • Diligently strive to enhance personal skills needed to enable the delivery of “value added” services to home sellers;
  • Develop and implement effective communications with home sellers during and after the transaction;
  • Research market statistics in order to price the property for sale with accuracy;
  • Prepare and present a comparative market analysis in a professional and organized format;
  • Always be truthful in pricing the seller’s property;
  • Be willing to refuse acceptance of listings that cannot be priced competitively;
  • Develop a detailed marketing plan for every property listed;
  • Solicit colleague assistance, or refer the listing when unable to financially support a property marketing plan;
  • Place the interest of the seller above all others in the transaction, and never work in a disclosed dual agency relationship (unless, directed by my broker or required by state law);
  • Always demonstrate ethical conduct and integrity in every aspect one’s real estate career.

For general home selling information visit and for specific help on selling your home contact Linda Slocum, your local Seller Agency expert at 661.670.0349.

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