Sellers Dorsey Rings in the New Year with a New Look

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Sellers Dorsey unveils its new company mark and organizational promise following a comprehensive review of the marketplace, the health care environment, and the firm's emerging role.

Sellers Dorsey New Logo and Tagline

The new multi-dimensional mark and the organizational promise to ‘realize the opportunity’ succinctly and effectively communicates the promise we hold for our clients, our own talented team, and the health care landscape.

Marty Sellers, CEO

Sellers Dorsey, a national health care consulting firm, unveiled its new company mark and organizational promise at their corporate office in Philadelphia today. The new mark and organizational promise is the result of the collaboration between the firm’s External Affairs team and Fleishman-Hillard, a nationally recognized communications firm. A yearlong comprehensive market review, a study of the health care environment, and Sellers Dorsey’s emerging role in the marketplace served as the foundation for the new look.

“Since our founding more than a decade ago, the firm has grown to a team of over 40 people meeting the diverse needs of our clients,” remarked Martin Dice Sellers, the company’s founder and CEO. “The new multi-dimensional mark and the organizational promise to ‘realize the opportunity’ succinctly and effectively communicates the promise we hold for our clients, our own talented team, and the health care landscape.”

“The new company mark accurately represents the full range of expertise we bring to client engagements,” stated Christopher R. Labonte, Director of External Affairs and a Principal at the firm. “Market research identified Sellers Dorsey as known for revenue maximization, healthcare financing, state health care reform, and our ability to provide insight at the intersection of the public and private sectors.”

“Market research indicated that a key differentiator of Sellers Dorsey is its deep expertise and track record of advancing their clients in the marketplace. The tag line ‘realize the opportunity’ and refreshed logo underscores those brand attributes and the firm’s promise to clients,” said David MacKay, senior partner of the integrated marketing practice at Fleishman-Hillard at Washington, DC.

Over the next few months, Sellers Dorsey will release redesigned digital and printed materials that reflect its refreshed brand. For more information, visit sellersdorsey.com.

About Sellers Dorsey

Sellers Dorsey is a national healthcare consulting firm that navigates the ever-changing landscape within the public and private sector. Through deep industry expertise and a political lens, the firm provides clarity at the intersection of business and policy. Together with its clients, Sellers Dorsey realizes opportunities that enhance the bottom-line and ultimately improve the lives of people.

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Chris Labonte
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