CEO Takes Issue with AP story; Says It's Safe to Sell Your Cell

Share Article, a leader in the cell phone recycling industry, says that contrary to an Associated Press report, it is safe to sell your cell., a leader in the cell phone recycling industry, says that contrary to an Associated Press report, it is safe to sell your cell.

The AP article, published last month, examined enhanced “smart” phones that were purchased from an online auction web site, then assaulted in a lab with forensic software to see what secrets they would reveal. It turns out some of them did reveal a fair bit of data, and experts cited in the article admonished readers not to sell their used cell phones. It is this last point that Keith Ori, CEO of has a problem with.

“It’s just common sense that selling any device with a high memory capacity such as a home computer or smart phone online without properly erasing your data is a very bad idea,” Ori says, “The specific point in the article that and the wireless recycling industry in general take issue with is that it’s risky to sell or recycle used cell phones to anyone.

“Wireless recyclers like are the absolute safest place on earth for a used cell phone to go,” Ori says, “All of the established recyclers use very sophisticated software and methods to ensure that customer data is 100% erased. It is also worthwhile to note that the type of information stored on the average [non-enhanced] cell phone is usually limited to phone numbers and text messages. This kind of information is of very low value to identity thieves.”

The term “smart phone” typically refers to a data enhanced wireless device such as the Palm Treo or RIM Blackberry which can store and process email and spreadsheet applications. According to the wireless industry, the Palm Treo and other smart phones are only used by about 2% of wireless users, though the AP story cited only these phones as examples.

“When I read the article, I was kind of shocked that such a one-sided article would come from a respected organization like the AP, Ori said. “The author took a very remote possibility and made it sound as though all cell phone users were at risk. Cell phone recycling with a company like is so safe and, in fact, necessary that it has actually been legislated as a mandatory end-use.”

Ori is speaking of is California, which in 2004 saw a law passed by Governor Arnold Schwarzenegger requiring that all wireless retailers have a plan for wireless recycling in place by July 2006. The California bill recognizes cellular phones as an electronic waste threat, and seeks to reduce their impact on the environment. Other states have similar legislation under consideration.

Cell phone recycling, once a fringe industry, has grown dramatically over the past few years as consumers seek outlets to cash in on equipment that they are replacing with increasing frequency. Ori says that despite this, some sectors of the wireless industry don’t consider cell phone recycling good for business.

“I believe cell phone manufacturers don’t care for it,” Ori says, “Every cell phone we recycle is a new phone that doesn’t get sold. Think about it: the landscape has changed dramatically for handset manufacturers. When the carriers merged into just four main players such as Verizon and Cingular, the manufacturers got squeezed. No carrier wants to have the logistical nightmare of dealing with 12 different manufacturers, when four will do. When there were many more carriers there was a lot more opportunity for manufacturers, but now if you’re not Motorola, Nokia or Samsung, you’re fighting for table scraps. Some manufacturers like Sony-Ericsson and Siemens/BenQ, had to merge just to survive, while others such as Panasonic, NEC, Sharp, Toshiba have essentially left the U.S. market entirely.”

While these facts may be of interest to wireless industry analysts, Ori believes consumers just want a simple, safe and reliable way to get paid for disposing of their used cell phones, and that his company,, meets that need.

“Just check out the website,” Ori says with a smile, “Three easy steps, free postage and you’ll get a check in 30 days.” is a six-year-old subsidiary of Sundog Inc., based in Orlando, Florida. offers to pay consumers to recycle their used cell phones through their website This process eliminates a number of hazardous and harmful substances from coming into contact with the environment and provides a financial incentive for doing so. is one of the oldest companies offering this service and continues to be a leader in the wireless recycling industry.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Keith Ori
Visit website