Revealed: How Niche Online Retailers Are Targeting Customers This Holiday Season

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Niche online retailers are targeting customers this holiday season with great deals, better products, and personalized service.

We are finding that the men and women that shop at Selona want to give something special that is not found in every department store or drug store aisle, and this year they also want a great deal

The 2009 holiday season has forced consumers to think more creatively about how to fulfill their shopping wishlist for family and friends without the big price tag. Customers want to give something special but may not necessarily have the same funds available to shop for high priced items as in previous years.

This holiday season has opened the floodgates to great online deals at specialty retailers who offer great products that will not be found in every other store. Customers flock to specialized beauty brand retailers such as SelonaBeauty.com to shop for unique, high-end gifts. "We are finding that the men and women that shop at Selona want to give something special that is not found in every department store or drug store aisle, and this year they also want a great deal", says Selona president Sharon Brown.

Though niche beauty brands like Selona, have a loyal customer following, the company is always reinventing new ways to attract new customers with targeted promotions and offers. In a recent promotion, customers received a Macys gift card and bonus certificate with any Selona purchase. The company has always provided great added-value in its special offers to help the brand stand out from competitor products.

In previous years, Selona featured selected skin care products along with a chenille bathrobe and a specially designed travel case for the American Express Holiday Wishlist. Every year Selona promotions have sold out and the company is adding more value to ensure the trend continues this holiday season.

This year, Selona is offering promotions with Spa Finder gift cards; complimentary product when customers buy two Selona selections; special gift set bundles; and discounted gift cards. The distinct promotions will be offered at specific times throughout the day on http://www.selonabeauty.com/offers2.

With a great celebrity following, Selona has not relied on the Hollywood factor to define its luxury skin care brand. Customers keep coming back because the product has superior textures, provides a wonderful high-end experience, and the company offers exceptional customer service. Promotions that continue to add value and offer customers unique shopping experiences this holiday season will continue to sell out.

About Selona
Selona is a luxury skin care brand with ultra-rich skin-absorbing blends and opulent selections for higher-end spas, hotel properties and retail boutiques. Known for unique silky/non-greasy product textures and award-winning collections, Selona has become one of the most sought after premium brands around the world.

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Kate Smith
Selona
914.574.8183 ext. 703
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