After Market Auto Fans Get a Chance to Experience "The Coolest Things at SEMA" Courtesy of Ford Mustang and Source Interlink Media

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The Ford Mustang SEMA Sweepstakes Will Give Away 50 Passes to the 2010 SEMA Show; Contest Looks for Fans to Play Editor for a Day

The Coolest Things at SEMA

Auto enthusiasts hot for hot rods, tuners and any flavor of aftermarket auto performance and customization have a once-in-a-lifetime chance to be part of one of the auto industry's main events of the year -- and get a sneak peek at the most customizable Mustang ever built.

From now until October 19, the 2010 Ford Mustang and Source Interlink Media are giving car lovers an exclusive opportunity to attend the annual SEMA Show in Las Vegas. "The Coolest Things at SEMA" Sweepstakes will give 50 winners two credentials each (winner + guest) to the show. In addition, any contestant who submits a short essay will be entered to win one of 25 additional opportunities to be Ford's VIP Guest Editor at SEMA. Winners will be given the opportunity to report from the show -- taking photos, shooting video and blogging -- and interact with editors from Hot Rod, Motor Trend, Automobile Magazine, and Muscle Mustangs & Fast Fords. Editors will review the best contributions for possible feature in the print or online editions of the magazines.

"SEMA is the one and only aftermarket tradeshow, and it's not open to the public," said Adam Barrow, Digital Marketing Communications for Ford. "For a few days in November, a few lucky fans will get to experience the 2010 Ford Mustang, which is bringing this unique opportunity to enthusiasts because the 2010 DNA is all about self-expression--performance and customization. SEMA is synonymous with these qualities. The most customizable Mustang ever built will be right at home at SEMA."

Anyone can enter the Sweepstakes and apply to be a VIP Guest Editor by going to

"SEMA is an exclusive industry event and THE destination for the automotive aftermarket," said Ira Gabriel, publisher of Motor Trend. "'The Coolest Things at SEMA' gives enthusiasts a chance to be part of the action and bragging rights that are hard to beat."

"The Coolest Things at SEMA" Sweepstakes and Contest are an exclusive promotion from Ford and Source Interlink Media for the 2010 Ford Mustang, which was designed and created for customization. Fans can create their ultimate Mustang and get a feel for customization options at the official 2010 Ford Mustang site:

The SEMA Show opens Tuesday, November 3 and continues until Friday, November 6. A love for cars, trucks and SUVs is the force behind the show, which attracts a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more.

About SOURCE INTERLINK MEDIA Automotive Digital
SOURCE INTERLINK MEDIA Automotive Digital consists of more than 60 Web sites for its automotive enthusiast titles, each with its own unique content and dedicated editorial staff, and is one of the largest automotive networks on the Web. The group of sites reach more than 16 million unique monthly visitors and generates over 90 million page views each month according to Nielsen Online SiteCensus. SOURCE INTERLINK MEDIA Automotive Digital also includes the Source Interlink In-Market Network of sites that focus on serving the active auto buyer. The In-Market Network includes,, and

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Jocelyn Johnson
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