To ensure small- and medium-sized businesses are targeting the largest possible audience, it’s imperative that these businesses implement a localized SEO campaign that is culturally and linguistically sensitive.
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Toronto, Ontario (PRWEB) March 19, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for developing a localized, multicultural, multilingual search engine optimization (SEO) and search engine marketing (SEM) campaign.
As the experts at Numero Uno Web Solutions note, while the Internet has brought the world to a person’s doorstep, if businesses want to increase web traffic and sales, they need to foster local SEO and SEM campaigns that reach the largest possible target audience, especially if the business relies on local Internet or foot traffic.
As the SEO experts report, when searching for a local business, 59% of potential clients (83% of which are under the age of 35) turn to search engines first. Less than 10% visited the merchant’s site directly.
“To ensure small- and medium-sized businesses are targeting the largest possible audience, it’s imperative that these businesses implement a localized SEO campaign that is culturally and linguistically sensitive,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
The Numero Uno Web Solutions experts explain that as one of the world’s most multicultural cities, Toronto is a mosaic of cultures, in which over 140 languages and dialects are spoken. Today, over 30% of Toronto residents speak a language other than English or French at home. The top non-official home languages include Chinese, Tamil, Italian, Spanish, and Portuguese.
“There is more to a local multilingual SEO and SEM campaign than simply translating the content,” adds Wu. “It’s about creating a site that adapts to culture, language, geography, and consumer behaviour—and exceeds the exacting demands the savvy multicultural online community expects. That includes site design, imagery, colors, user experience, and navigation.”
To guarantee a site is optimized for multilingual SEO and SEM, the experts at Numero Uno Web Solutions say that small- and medium-sized businesses need to hire an online marketing team that is fluent in the target language and understands the culture, search engine optimization, and the best way to promote the web site. Doing so means businesses can increase their target audience and crack into a previously untapped market.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).