SEMs now find themselves redefining their scope to accommodate market evolution, meet demand, and explore new opportunities
(PRWEB) May 5, 2010
easynet search marketing, an international performance-driven SEM agency, servicing clients in highly competitive online industries, is being rebranded to Seperia.com.
As part of rebranding, Seperia is expanding its service offerings, which now include Social Media Advertising (SMA) and Mobile Marketing.
The rebranding and repositioning is a natural move that accommodates Seperia’s growth and client needs. CEO Amir Yarkoni explains:
“The online performance-marketing arena is changing. Search/Google, a long-time driver for most forms of performance marketing is still the leader, but no longer alone.
"Google ventured beyond search into display and video with AdSense, DoubleClick, and YouTube over the years. Late 2007, Facebook introduced what has grown into a viable advertising platform for performance marketers. Lately, Twitter rolled out its own initial ad platform, Apple unveiled iAd, and the blue ocean of mobile marketing is beginning to unfold. With them, performance online marketing, once almost synonymous with search, is transforming.
"At the same time, SEMs find themselves in a unique position. Born in SEM, which demands skills such as analytics, agility and a disciplined execution workflow, they are uniquely posed to help online performance marketers operate in this extended and complex environment. SEMs now find themselves redefining their scope to accommodate market evolution, meet demand, and explore new opportunities.
"Accordingly, we at Seperia have been tapping into these new opportunities and expanding services accordingly to accommodate the growing needs of our clients. We carefully examine what we choose to do and what we do not. As policy, we choose to provide services to suit our core DNA: analytical, measurable, and conversion-driven.
"As the level of complexity increases, the necessity for cross-channel analytics, integrated with real organization, CRM data increase as well. To empower managers and optimizers to effectively operate within such data-intensive space, Seperia developed the Edge.BI software platform, online marketing intelligence technology, providing clients with a competitive edge.”
About Seperia (easynet)
Beginning 2001, Seperia built its team, methodologies, and technology with one focus in mind: scale online marketing and client acquisitions by applying analytical, measurable, and conversion-driven methods. Over this period we have built the knowhow and work processes required to successfully compete in these intense online environments. Seperia clients now operate in some of the Web's most competitive search markets that include gaming, Forex, travel, retail, and downloadable software.
o Paid Search Management (PPC)
o Conversion optimization
o Social media advertising (e.g., Facebook advertising)
o Mobile advertising
Seperia- Performance-driven online marketing
Contact Seperia, or visit our Tweeter account for online marketing news and commentary
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