Step by Step Guide to Combat Trademark Abuse on Paid Search - New White Paper From The Search Monitor

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The Search Monitor released a white paper to assist online marketers in dealing with the new trademark policies of Google Adwords, and the standing policies of Yahoo Search Marketing, and MSN/Bing. Research was compiled by Lori Weiman, CEO of The Search Monitor, and writer for Search Engine Land's Brandaid column. Lori is an attorney with 7 years experience with paid and organic search marketing, and affiliate marketing. Download the white paper here: http://www.thesearchmonitor.com

The Search Monitor released a white paper to assist online marketers in dealing with the new trademark policies of Google Adwords, and the standing policies of Yahoo Search Marketing, and MSN/Bing.

Research was compiled by Lori Weiman, CEO of The Search Monitor, and writer for Search Engine Land's Brandaid column. Lori is an attorney with 7 years experience with paid and organic search marketing, and affiliate marketing.

The purpose is to educate brand owners on the options available with regard to all three major search engines with regard to trademark policy, where the law stands, and steps to take to protect brands in a cost conscious and effective manner. Strategic, tactical, legal, and other methods are explained.

Interested brand owners, agencies, and affiliate managers can download the white paper here: TheSearchMonitor.com.

The Search Monitor offers important information that can only be gained by careful 24x7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

1.    Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored and organic search, ad copy, and promotions like free shipping, trials, or sales.
2.    Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
3.    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect linking, rank, copy, and landing page violations.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to police affiliate marketers for compliance with affiliate programs, (2) to police trademark use in ad copy, display URLs, and branded keyword sponsors; (3) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies, and (4) to identify and measure brand buzz. To learn more please visit TheSearchMonitor.com.

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Laura Nolte

Lori Weiman
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