Sencha Rocks Interactive Brand Advertising on Mobile Devices

Share Article

Sencha Animator, the first professional tool for creating CSS-based animations, lets interactive designers create high-quality HTML5/CSS3-based animations that run smoothly on mobile devices and ad networks, without requiring a plug-in.

With Sencha Animator, designers can create rich CSS3-based animations and ads for mobile devices

CSS3 animations offer both cross-platform and performance advantages over JavaScript- and Flash-based animations on mobile devices.

(Adobe MAX, booth 214): Sencha, the leading provider of HTML5 frameworks and tools for desktop and mobile application developers, has shipped Sencha Animator, the industry’s first commercial tool optimized for the creation of CSS3-based animations that run plug-in free. Note to media: a comprehensive press kit is available online.

Sencha Animator enables professional designers and advertising creatives to leverage Web standards and create highly engaging, cross-platform animations for WebKit browsers, the latest Internet Explorer 10, and popular touchscreen mobile devices. Using Sencha Animator, creatives can build rich advertising experiences for the Web that engage more viewers on a wider range of devices, boosting click-through rates and campaign ROI.

“CSS3 animations offer both cross-platform and performance advantages over JavaScript- and Flash-based animations on mobile devices,” said Michael Mullany, CEO of Sencha. “Sencha Animator provides complete creative control over the animation via a familiar user interface, and also exports human-readable, standards-based CSS that can be edited for custom modifications.” Read more about Sencha Animator on the Sencha blog.

“Mobile is no longer optional. Sencha Animator fills the gap in Web animation tools and helps us deliver a new level of mobile creative," said Marc Infield, partner at Infield Design. "The timeline interface is so familiar that we were producing HTML5/CSS animations in no time. And with the actions interface, creating complex interactions is intuitive. That's what I'd expect from the people who brought us Ext JS."

Author and deliver rich, immersive experiences using Web standards
Until now, creating animations with CSS3 has been a painstaking manual process accessible only to designers with advanced coding skills. With Sencha Animator, any designer can create CSS3 ads that rival rich-media ads made with traditional desktop applications. Sencha Animator provides complete creative control over the animation via a familiar user interface, and also offers further customization using the JavaScript language.

“Sencha Animator has opened the door to creating rich, complex animations using HTML5 and CSS3,” said Corey Lansdell, co-owner of Pulp Studios. “We build character-based animations that require lots of keyframes and tweening. With Sencha Animator, tools like motion-path tracking and timeline workflow aid us in building lush, fluid character movements. These and other tools limit the need for extensive programming, which is a huge cost savings.”

Sencha Animator extends the Sencha range of tools for Web app developers
Sencha delivers application frameworks that enable developers to create rich applications for web browsers and mobile devices using web standards like HTML5 and CSS3. Sencha Animator and Sencha Touch deliver a powerful mobile application and animation environment for developers and creative designers.

Sencha Animator extends Sencha’s tools, enabling the rapid creation of HTML5 and CSS3 assets:

  •     Create complex, plug-in-free animations for rich-media ads that run on any CSS3-compatible ad network.
  •     Powerful, intuitive, drag-and-drop development environment.
  •     Full CSS3 support, including animations, 2D and 3D transformations, backgrounds, borders, font effects, and more.
  •     Interactive timeline and intuitive object property controls.
  •     Manage sequencing, grouping, easing, and other effects with a familiar timeline interface.
  •     Create custom interactions with the familiar JavaScript language.
  •     Export animations to readable HTML.
  •     Ensure high-fidelity playback on the Apple iPad, Apple iPhone, iPod Touch, BlackBerry Torch, BlackBerry PlayBook, Google Android-based phones and tablets, and Windows 8-based tablets, and take advantage of hardware acceleration, where available.
  •     Supports ORMMA Level 1 (open rich-media mobile advertising), open standard for rich media ads for mobile devices.
  •     Available on every major desktop OS (Mac, Windows and Linux).

Sencha Animator pricing and availability
Sencha Animator costs $199 per seat and is available for immediate download from Volume discounts are available; see the Sencha store for details.

About Sencha Inc.
Sencha makes application frameworks that equip application developers to create amazing application experiences using Web-standard technologies. The company’s flagship product, Sencha Ext JS, is a cross-browser JavaScript framework for building rich Internet applications. It includes high-performance, customizable UI building blocks; a superbly architected, extensible component model; and an intuitive, easy-to-use API. More than one million developers worldwide—representing more than 150,000 companies—use the Sencha family of products to build amazing application experiences. Visit Sencha on the Web at, read the Sencha blog, and follow us on @sencha and


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Cox
Email >
Visit website