1300 Flowers Develops Direct Florist Network

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Delivering fresher flowers to customers while supporting Australian Flower Growers and Florists

In order to arrange the delivery of the freshest flowers at great value, 1300 Flowers is building a network of direct florists across the country from capital cities to regional centres. This direct network is planned for completion by the end of July 2009 and is projected to cover over 90% of their entire flower deliveries. A significant benefit of this direct network is the support of local Australian florists which in turn supports Australian growers. The other added environmental benefit is a substantial reduction in the carbon footprint versus a business model which uses imported flowers as its principal source of product.

Within the delivered flower market in Australia, the two most frequent customer issues are around the quality of the flowers and the dependability of delivery. Therefore, the development of a direct network of Australian florists will greatly reduce the causes of both types of these customer issues.

To ensure product quality, all the flower arrangements within the 1300 Flowers range are designed by florists within their own direct network and all direct florists are given detailed flower arrangement guides for their entire range. In addition, the business has a sophisticated online flower management system that has the capability to track all orders from initial customer order to make up and despatch by each individual direct florist.

The direct florist network model allows 1300 Flowers to give critical mass to each direct florist so they can optimise delivery, whether this is through their own delivery vans or through the use of a trusted courier service. From a customer service and relationship perspective, 1300 Flowers takes full responsibility for every order of flowers and gifts. The friendly 1300 Flowers team deals directly with their customers to receive and action feedback in a professional and prompt manner.

So whether 1300 Flowers customers send flowers to friends, family or colleagues through the online web site or through the telephone, they can be assured that the new network of direct florists will create beautiful and fresh flower arrangements that will be delivered reliably. The team at 1300 Flowers stand by this promise.

About 1300 FLOWERS
1300 Flowers is a passionate Australian owned business that delivers fresh, quality flowers and related gifts across Australia. Customers can order flowers online through the web site at 1300flowers.com.au or by calling one of their friendly flower consultants located in their Brisbane call centre on 1300 FLOWERS (1300 356 937). Throughout their operations including floral design, flower procurement, the hand crafting of flower arrangements to the delivery of these flower arrangements, 1300 Flowers aim to give their customers the best value and to support local Australian businesses in the flower industry.

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Anthony Rohde
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