Images, Links Now Display for Sender Score Certified Users Mailing to
Windows Live Hotmail Users
Delivery & Response Rates Increase with Top Accreditation Program
NEW YORK (Business Wire EON/PRWEB ) July 3, 2007 --
Return Path’s Sender Score Certified, the most
widely accepted email whitelist, now improves more than email
deliverability for its accredited members. Images display and links work
by default in Microsoft’s Windows Live Hotmail
service for messages from senders with the high standards needed to gain
accreditation.
When accredited through Sender Score Certified, senders reduce filtering
risk and increase delivery rates at more than 600 million email inboxes.
Top internet services providers such as Windows Live Hotmail use Sender
Score Certified in filtering decisions, along with thousands of
corporate domains and leading filtering solutions such as Spam Assassin,
IronPort Systems and Barracuda Networks. ISPs and filtering companies
rely on Sender Score Certified to protect more than 40 percent of all
email inboxes, including 67 percent of all consumer inboxes, and query
the Sender Score Certified whitelist more than 5 billion times per day.
Sender Score Certified is the only email whitelist with deep consumer
and corporate market coverage, including top universities and Fortune
500 companies..
“Only senders with the highest email
reputations earn entry onto the Sender Score Certified list,”
says George Bilbrey, general manager of Sender Score, Return Path’s
delivery assurance division. “Once you reach
and maintain the right to be on the list, your email deliverability is
more assured at the thousands of domains that accept it, and you can now
also receive the added benefit of image and link enablement in Windows
Live Hotmail.”
Images and links typically default to ‘off’
at Windows Live Hotmail, which can impact creative rendering and
response rates for email campaigns. When email images display, response
rates more than double, according to Jupiter Research.
“We’ve made many
investments with Windows Live Hotmail to help deliver a safer e-mail
experience to our users, including blocking images and links from
unknown senders,” said Craig Spiezle,
director of Online Safety at Microsoft Corp. “When
a sender complies with standards and builds the reputation with our
users needed to earn certification with Sender Score Certified, we have
greater confidence in that email and can enable links, images and
unsubscribe functionality. This delivers an improved experience,
enhancing online trust and confidence to senders and users alike.”
Acceptance and compliance standards for Sender Score Certified are
derived from a series of objective, transparent, quantitative metrics
from Return Path’s Sender Score Reputation
Monitor database, which measures email reputation data based on email
volumes, complaint rates, identity stability, list quality and other
factors for millions of commercial emailers.
About Sender Score
Sender Score, Return Path’s Delivery
Assurance Solutions division, helps mailers get more email delivered to
the inbox by giving them the tools and insight to monitor and diagnose
deliverability failures, build better email reputations, and minimize or
prevent future blocking, filtering, and rendering problems. Sender Score
works with both the sending and receiving communities to bring more
transparent standards to email delivery and filtering. Return Path’s
delivery assurance solutions include Sender Score Monitor, Sender Score
Manager, and the Internet’s most widely used
whitelist, Sender Score Certified. For more information, visit www.senderscore.com.
Get your reputation score at www.senderscore.org.
About Return Path
Founded in 1999, Return Path is an email performance management company
dedicated to helping its clients build better relationships with their
customers, generate higher response rates, and achieve significant
returns on their investments from their email programs. More than 1,500
companies currently use Return Path’s
services to generate superior results from their email programs, taking
advantage of Return Path’s pioneering
innovations in deliverability, email list quality solutions, customer
acquisition, online market research, and best practices strategy. For
more information, please visit www.returnpath.net.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
See the original story at: http://eon.businesswire.com/releases/sender/score/prweb537601.htm
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