New SEO Book by John Colascione Examines Search Engine Optimization; Includes In-Depth Patent Interpretations Behind Google's Panda and Penguin Algorithms

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214-page, 31-chapter book, Mastering Your Website: Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand (Volume 1) []

This book is clear, concise, backed up with factual data, and teaches you, not just what to do with your site, but exactly why you’re doing it in the first place.

New York, NY (PRWEB) August 01, 2012

For over a decade, John Colascione, President and Chief Executive Officer of Searchen Networks Inc., a consultation and Internet marketing and online media firm, has been researching search engines like Google, Yahoo and Bing. Over these years, Colascione has spent thousands of hours evaluating each individual search engine, their algorithm, comparing them with changes in web site architecture (on-page SEO), and measuring the differences that those particular changes have on a web sites overall visibility within search engine results.

This new book, Mastering Your Website - The Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Online" (Volume 1) [Paperback], is a 214 page 31 chapter book available in both Paperback ($29.95) and Kindle ($9.95) which details a collaboration of everything Colascione has learned in regards to Google, a search engine Colascione calls, a "make-it or break-it means of success for all business owners".

"The book is designed to be useful to everyone, from basic, intermediate and highly advanced SEO. "This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data, and teaches you, not just what to do with your site, but exactly why you’re doing it in the first place. By truly understanding your web site, SEO (search engine optimization), social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business" said Colascione.

For more information on this book please visit http://www.website-marketing.org

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