Follow the Right Online Marketing Strategy This Shopping Season

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Christmas season is round the corner and also a time for the online marketers to reap the benefits by indulging in online marketing tactics that can show up results instantly. And to help the online entrepreneur this peak season, TIS India is up with 10 percent festive rebate on all dedicated search engine marketing services.

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Christmas is approaching and for many online marketers it is the time to pull socks up. Studies have unveiled the facts about people’s high shopping spree for Christmas creating an opportunity for E-commerce businesses to increases their sales and attain benefits from the profit margins. Internet marketing experts at TIS India suggest that a right marketing strategy should be employed in this holiday rush to get the maximum benefit.

According to a study by, almost 63% of the UeS shoppers plan to do most of their Christmas shopping online. And, only online business entrepreneur with planned marketing strategy can win the game by drawing maximum traffic on their site.

TIS India, one of its kinds Internet marketing company has come up with a Holiday Marketing plan that involves planned integrated marketing strategy for the businesses wishing to improve sales this holiday season or want to start up with their online marketing campaign they have always been waiting for. The company immersed in holiday spirit offering a 10% festive discount on hiring dedicated search engine marketing services. Discount can be availed through the coupon code FESTIS-121.

In this era of virtual shopping, usage of laptops, desktops and mobile devices to shop have increased considerably. Hence, attention is required for a focused online marketing campaign. With not much time to ponder, the online entrepreneurs now have to streamline the web marketing strategies keeping mind the shopping habits of the buyers. The creative digital marketing company TIS India advises marketers to streamline their promotion tactics and target the campaigns that can deliver max results in the stipulated time frame through the most productive mediums.

SEO is undoubtedly the most effective and reasonable internet marketing strategy, but not to forget that it takes time to show the site up higher on rankings. Therefore, other than just hiring SEO experts, it is wise to indulge in ‘aggressive’ Christmas online marketing strategy that can bring instant results to cherish increased sales.

Dates to Remember- Important for maximizing sales

Before hiring any internet marketing or SEO company to devise methodologies, it is important to know about the most sales reaping day before Christmas.

Many of us is aware about Black Friday and Cyber Monday, but might have never heard about Green Monday and Free Shipping Day, though less renowned, but are important sales day. Green Monday was coined by eBay, which is two Mondays before 25 December. They named it because of huge traffic leading to increased sales that day.

Whereas, Free Shipping Day is the day on which shipments has to reach at the customers’ thresholds by 25 December.

Have a glance at significant online shopping dates for 2012, which expect huge sales volume as those dates did wonders in 2011.

Monday, November 26 (Cyber Monday)
Monday, December 3
Monday, December 10 (Green Monday)
Monday, December 17 (Free Shipping Day)
Tuesday, November 27
Tuesday, December 4
Tuesday, December 11
Friday, November 30
Thursday, December 6
Thursday, December 13

Taking ideas from the bestselling dates above, an internet marketer can prepare to feature his or her most selling products for those particular days.

Now it is also important to know about effective strategies, which have to be implemented to gain traffic for site without waiting for weeks or months.

Google Ad words- Instant way to witness results

Those colorful ads running on the corner of the websites can be an excellent way to pour traffic to the site. Hire a dedicated PPC expert who can help in creating and managing Google Adwords campaign to reap maximum results from the advertising. ‘Christmas lights’, ‘Hanukkah Party Supplies’, ‘Christmas Gifts for Women’ or it could be anything, an expert will help attracting traffic by implementing the ads that may become visible everywhere.

Create Adwords this holiday season and find out the right words and phrases to design the ad motivating visitors to explore the website to place an order, as this keeps the online marketer in high-spirit.

Holiday Landing Pages- Draw more traffic

With internet an effective medium, it is never late or early to begin shopping for a holiday season. One can shop any hour of a day, hence creating a holiday landing page is helpful in focusing on the targeted ones. Create a compelling landing page with exciting offers to compel the potential buyers to shop. Creating some landing pages specific with the themes too like “gifts for kids”, “personalized cards” or something similar is desirable. Thinking in a right way will help in drawing relevant traffic and will lead to conversions.

Social media- Avail benefits galore

Reaching out potential audience through different digital platform is a great idea this holiday season! And, social networking sites have come up as an impressive medium and promoting one’s products on various social sites is effective way to let profit accommodate the pocket. A recent survey has come with an E-commerce trend in Christmas, which shows that 40 percent of the people would be making use of their social networks this Christmas season.

Word of caution: Internet marketer has to draw a fine line as holiday themed promotion has to be precisely in the holiday spirit, bombarding visitors with the ads or overdoing can negate the efforts.

Banner ads – Easy way to show off products to relish increased sales

With no time at your possession to think over the promotional strategy rather it is the time to see results for which adopting banner advertisement method is apt. These ads are effective to push clicks to the site. It is wise to opt for Christmas discounts, offers or sales right in front of the audience and that too at the desired place.

Banner ads will surely let make the sales graph grow up and go high by luring customers to the site instantly.    

Contests – Desirable for brand exposure

Halloween is just passed and Christmas is waiting to come. Why not involve the online customers by asking them to send pictures of the weird attire they donned this Halloween or the last year’s images of decorated Christmas tree. A web entrepreneur can choose the best ones and bestow them with a gift voucher that they can use in the store. This can be done with the help of social media or sending a mail across.

With holiday season round the corner and to instantly captivate huge traffic this season, an online entrepreneur should contact an internet marketing expert at or discuss your marketing objectives at 001-415-689-8418 (USA) or 0044-203-239-6361 (UK). Or email at info (at) tisindia (dot) com.

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Manoj Tiwari
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