Very few companies accurately measure and track their marketing investments - either because they don't think it's possible or because doing so is a complex and time consuming process. We're going to change this.
Gaithersburg, MD (PRWEB) May 17, 2012
According to SmartCEO, "The inaugural Volt: Leaders in Technology program celebrates the role technology plays in the Mid-Atlantic region's business community as well as the future impact the technology sector will have on the area's economic growth."
Blue Corona was selected as a Technology Innovator for their advancements in the marketing analytics space - specifically with their development of Blue Corona Insights.
"Our mission is to help business owners use technology to measurably improve their marketing ROI, so we're especially excited about the recent advancements of our Blue Corona Insights offering," said Blue Corona President, Ben Landers. "Very few companies accurately measure and track their marketing investments - either because they don't think it's possible or because doing so on their own is complex and time consuming. As a result, they often rely on gut intuition to determine what's working and what's not. This approach is less-than-optimal. With Blue Corona Insights, we want to change the way business owners make marketing decisions. We've created a turn-key, cost-effective way for businesses to accurately measure and track their advertising and marketing."
Blue Corona was honored at The National Press Club on May 15th and the company will be featured in a profile of the local award winners in SmartCEO magazine's May 2012 issue. For a complete list of Volt: Leaders in Technology winners, visit: http://www.smartceo.com.
About Blue Corona
Founded in 2007, with offices in Gaithersburg, Maryland and Charlotte, North Carolina, Blue Corona is an award-winning inbound marketing company - providing services such as blogging, pay per click, SEO, social media, and more. In addition to the marketing services the company provides, Blue Corona also helps businesses of all sizes more accurately measure, track, and quantify the performance of their advertising strategies.
About SmartCEO magazine
SmartCEO magazine is a regional business publication for leaders of growing companies, providing features, analysis, and case studies each month to educate and inspire the Mid-Atlantic's thought leaders. SmartCEO magazine's 60,000 print and digital readers range from CEOs of young, dynamic companies to established multi-generational family-owned firms.