Slims Down in Company Fitness Contest

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The search engine optimization company blasts away the pounds in a fitness competition to claim coveted tech prizes. salesman, Dale Nguyen, sits in a Bod Pod to discover his total body fat percentage.

Mention 'iPad,' or 'Dell Mini 5,' and then mix in a little friendly competition, and the employees here will do the rest

It doesn't take much to get a team of tech-savvy geeks to trim down and shape up – just a few, sweet tech prizes.

"Mention 'iPad,' or 'Dell Mini 5,' and then mix in a little friendly competition, and the employees here will do the rest," said Dave Bascom, CEO of, a search marketing firm.

To improve the fitness and the overall health of his employees, Bascom is awarding the person who loses the highest percentage of body fat by June 1 a $500 prize of their choosing. as a whole may benefit in multiple ways with the competition. A study done in 2005 by the American College of Sports Medicine said workers who regularly exercise are more productive, managed time better, and worked better with their co-workers. Studies also show that employees who exercise regularly have fewer sick days, and less health-related expenses.

"If nothing else, we’ll all be a little healthier in 90 days after doing this for three months," Bascom said. "And the In-N-Out Burger that just opened up by our office may not get as much business for awhile."

Early on, the competition is already heating up.

"Nothing's keeping me away from that iPad," said David Malmborg, senior SEO specialist.

"I don't want to win just for the iPad," said Tyson Hymas, senior SEO specialist, "I want to win to beat Malmborg." employees are coming up with different strategies to lose body fat. Hymas will be following the P90X exercise program and the diet Brad Pitt used to get in shape for the movie, "Fight Club." Tiana Smith, a copywriter, will be following a routine set up by her personal trainer. Others have more creative tactics.

"You have to have a strategy for yourself; then you have to have another strategy to sabotage the competition," said Scott Cowley, SEO manager. "I've used my social networks to find recipes for innocent looking, but highly fatty treats, which I will be putting around the office."

About is a search marketing firm that makes its clients money by driving traffic to their websites through aggressive search engine optimization, pay per click management, social media marketing and other search engine marketing services. then turns those visitors into sales through search-optimized Web design and conversion optimization. Clients range from small startups to Fortune 100 companies.


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