Hopkinton, MA (PRWEB) June 24, 2010
When engaging in a search on Google, the results are organic. Google cannot be paid to put results into the organic search. Websites, however, can get there by producing informative content that is optimized for search engines with a specific keyword density. Mequoda Group's newly released SEO Copywriting Handbook contains information on how to optimize content so Google will find and publish it. The SEO Copywriting Handbook can be downloaded for free at the link below.
Before beginning to dive into the process of optimization, it's necessary to know specifically why a website exists and who the target audience is.
Also consider what interests the audience, and how a product, service or specialized information will better serve the community they are part of. In essence, how can the audience be helped to the fullest degree?
The answers to these questions define the core of online businesses and the basis keyword strategy. After knowing these answers, one can begin utilizing the Google Keyword Tool to find the best possible keywords for his or her business.
The job of an SEO copywriter is to choose the right keywords, attract targeted website traffic and optimize landing pages so the specific website gets found. To teach interested parties on how to utilize the Google Keyword Tool to find the most relevant keywords and become a stronger SEO copywriter, Mequoda Group has developed a 48-page digital SEO Copywriting Handbook.
To receive a free digital copy of Mequoda Group's 48-page SEO Copywriting Handbook, visit http://www.mequoda.com/free-reports/seo-copywriting-secrets/ now.
Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.