Videos are a sneaky trick some savvy marketers have figured out, and they are seeing on average 10 times the conversion rates, they were seeing with text based landing pages.
Austin, TX. (PRWEB) March 03, 2012
Using videos to drive traffic is the topic of today’s article “Savvy Marketers Are Using SEO For YouTube Videos To Get Top Rankings On The SERP’s” in the Digital marketer newsletter. The newsletter reports that SEO for YouTube videos is a sneaky trick some savvy marketers have figured out, and they are seeing on average 10 times the conversion rates, they were seeing with text based landing pages. Some local businesses are using videos to get their company information at the top of the SERP’s, the newsletter reveals, so local customers can find them and call or visit their business.
If people want to build a subscriber list to sell products and services on the backend using email marketing, the newsletter talks about in the article, then they will want to supply some information in the video that the people are searching for. When the business has a goal of selling the product or service from the video, the newsletter adds, then they will need to make the video about the product or service, showing the benefits, or how to use the product, with the video being the sales pitch.
The Digital Marketer newsletter explains that people may be wanting to build a brand for their business, in that case they will want to make customer service type videos, along with informational type videos, and product videos without a strong sales pitch, to get their business name under a variety of relevant keywords their prospective audience would type into the search bar.
The Digital Marketer newsletter explains that there are a variety of different ways people can use videos, along with a variety of different types of videos. People can record actual customers giving testimonials, the newsletter suggests, or they could just take written testimonials and use a voice over talent along with pictures of the products or services the testimonial is talking about to make an engaging video.
People could take screenshots of different statistics from credible sites across the web to use in the video, advises the Digital Marketer newsletter, when they are creating an informational video. Another idea is to record their customer service department, to make a video that people can watch to feel a more personal connection with the business, the newsletter advises, and show them what type of customer service the customer can expect by choosing their company.