Australian Businesses Spending More On SEO In 2012

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With ever tightening competition for front page rankings on major search engines, following the trend set by the United States, Australian businesses and are pumping an increased percentage of their advertising budgets into their search engine marketing & SEO.

Maps Gurus Australian SEO Company
If a business neglects to adopt a proactive SEO strategy then unfortunately they are going to be left behind during this digital boom

It seems that more and more Australian businesses are realising the value of front page rankings on major search engines. Figures released by the Interactive Advertising Bureau Australia show that first quarter 2012 digital advertising spend was $712.9 million, 55.5% of which was directly attributed to spending on search engine marketing & SEO.

These figures are consistent with increased online & search expenditure in the US. According to the Bellwether Survey has seen an increase in SEO spending by 7.1% from the final quarter of 2011 to the first quarter of 2012. This brings their quarterly spend to $1.2 billion.

With an increased amount of users in search engines such as Google, it is not hard to see why the competition for the front page is fierce, and will only get fiercer as time goes on. The difficulty of achieving front page rankings for any target phrase is increased when more websites target that phrase, hence increased expenditure being required.

The common mentality of business owners is the need to be ‘found’ in the search engines, and some being happy to pay top dollar to achieve this.

Nick Grinberg, Co-Director at a prominent Australian SEO company Maps Gurus said: “We are seeing an increased demand for SEO services across all industries, with the average project being 20 – 25% more expensive to deliver then 2 years ago”.

Evidently, the return on investment justifies the increased expenditure for Australian businesses with many consumers using search engines as a research tool when choosing products or services.

As the data reflects, a trend to increased SEO expenditure is an undeniable one. The proactive businesses that are ranked prominently are being rewarded with increased exposure. Conversely, the degree of difficulty and expenditure required from a new business investing in SEO will continuously increase.

“We are finding that businesses across the board from tradesman to large retailers are focusing more and more online. If a business neglects to adopt a proactive SEO strategy then unfortunately they are going to be left behind during this digital boom” says John Vlasakakis, Co-Director at Maps Gurus.

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John Vlasakakis