With more and more avenues for mining online information available to consumers, it’s more important than ever for smaller businesses looking to reach a larger audience.
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Toronto, Canada (PRWEB) August 03, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its comments on the latest search engine optimization (SEO) reports and announcing its top strategies designed to help smaller businesses grow their online audience.
According to a recent online survey, almost 90% of consumers use the Internet to compare everything from travel and leisure to everyday goods and services. A boon for small- and medium-sized businesses, 95% of smartphone users turn to their mobile devices to search for local information. (Source: Karol, G., “What You Need to Know About SEO and SEM,” foxbusiness.com, July 15, 2013; http://smallbusiness.foxbusiness.com/marketing-sales/2013/07/15/what-need-to-know-about-seo-and-sem/.)
“With more and more avenues for mining online information available to consumers, it’s more important than ever for smaller businesses looking to reach a larger audience, whether it’s on a mobile device, personal computer, or laptop, to implement an online marketing strategy,” says Andy Wu, business development manager at Numero Uno Web Solutions. “It’s no longer an option—it’s a necessity.”
According to another recent report, to learn more about brands, 42% of online users follow a friend or business on a social networking site like Facebook or Pinterest, while almost two-thirds of on-the-go consumers use mobile devices to learn more about a brand, product, or destination at least three days a week. In Canada, the Internet has more sway over a consumer’s purchasing decision than family and friends do. (Source: “2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices,” fleishmanhillard.com, January 31, 2012; http://fleishmanhillard.com/2012/01/news-and-opinions/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/.)
“Traditional channels, including organic search results, continue to be the main way businesses get discovered on search engines like Google. In fact, over 66% of all online searches are done through Google; Bing is a distant second at 17%,” Wu adds. “Interestingly, some indicators also suggest that social media channels could eventually be responsible for driving more traffic to a brand’s site than SEO strategies.” (Source: “comScore Releases May 2013 U.S. Search Engine Rankings,” comScore.com, June 12, 2013; http://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Releases_May_2013_U.S._Search_Engine_Rankings.)
Wu concludes by stating that smaller brands looking to develop a mobile marketing strategy or social media marketing campaign need to hire a SEO and SEM company with a proven track record of not just making brands more discoverable online but also successfully helping drive qualified traffic to the brand’s site.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).