Smaller businesses have different needs when it comes to marketing their products or services online; especially if a business relies heavily on local foot traffic. Chiropractors are no different.
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Toronto, Canada (PRWEB) June 13, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce the launch of its specialized search engine optimization (SEO) services designed to help chiropractors secure more online clients.
It’s estimated that 80% of Canadians will suffer lower back pain at some point in their lives. More serious and longer lasting than general aches, chronic pain often responds positively to chiropractic care. While chiropractors deal with more than just back pain, it’s usually what precipitates the first visit. (Source: Steckel, M., “Low Back Pain,” http://www.spinalhealth.net/lbp.html, last accessed June 12, 2013.)
“Smaller businesses have different needs when it comes to marketing their products or services online; especially if a business relies heavily on local foot traffic. Chiropractors are no different," says Andy Wu, business development manager at Numero Uno Web Solutions. “Most people don’t think about visiting a chiropractor until they really need one. When discomfort is involved, potential customers aren’t going to consider dozens and dozens of potential chiropractor clinics; in fact, when searching for a local business, 75% of online users never scroll past the first page of search engine results. If a site isn’t on the first page of a search engine results page, it’s losing clients to those businesses that are.” Source: CityGrid Media press release, “National Survey Reveals Facebook Likes Eclipsing Review Sites,” May 2, 2011; http://www.harrisinteractive.com/vault/CityGrid-Facebook-Likes-Reviews-05-03-11.pdf.)
According to Wu, a well-optimized SEO campaign can help make a chiropractor’s web site more discoverable on search engines like Google, Yahoo!, and Bing. In turn, this can help chiropractors increase online traffic, rank higher on different search engines, and turn leads into customers. That‘s why chiropractors need to find an experienced online marketing and SEO company with a proven track record of helping smaller firms rank on the first page of local search engine queries, says Wu.
To rank higher on the different search engines and attract the most qualified local online users, he advises, chiropractors need to use practice specific keywords and phrases to describe their business. On top of that, Wu says it's essential to consider geography and urgency keywords, such as “urgent chiropractic care Thornhill,” or “emergency chiropractor Etobicoke.”
Link building is another important SEO strategy, according to Wu. Links are important because they help gauge a site’s popularity. When search engines find links on a web site that connect with other credible sites, he says, they conclude it provides quality information and should be rewarded with a high ranking. By publishing original, relevant, and reliable information, Numero Uno Web Solutions believes a chiropractor can become an authority in their field, which can build trust and increase traffic and backlinks.
“There is no one-size-fits-all approach to SEO. It’s important to ensure that each campaign is designed to suit the individual marketing needs of each company," Wu adds. "If a chiropractor wants their site to rank above all the others in their specific area, they need to hire an online marketing company with a history of helping smaller businesses attract new customers and increase their brand awareness, credibility, and authority.”
To learn more about Numero Uno Web Solutions visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).