"SEO in Large Organizations - Managing Expectations, Defining Success"
Redding, CT (PRWEB) April 29, 2010
On Thursday, May 20 at 1 PM EDT, Search Marketing Now presents "SEO in Large Organizations - Managing Expectations, Defining Success." This webcast is free and is sponsored by Bruce Clay, Inc.
Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across multiple sites and organizational divisions.
Registration is open at Search Marketing Now.
SEO expert Bruce Clay will talk about what goes into a successful SEO campaign for large organizations. He'll discuss how to establish reasonable expectations, how to track ROI, and how to recognize when a corporate SEO campaign may need help.
He'll also talk about expectations -- what's reasonable to attain in the first year of an SEO campaign? How do organizations measure success and demonstrate positive ROI? What's the best way to lobby upper management for support? What are the warning signs that an in-house SEO campaign needs outside help?
Bruce will provide case-study examples of success. He will follow the presentation with a Q+A session with the audience.
Bruce Clay is a recognized leader in search marketing and is a Wikipedia Notable SEO. He is on the Board of Directors of SEMPO, is a principal Editor and Speaker for SEMJ.org, and is a frequent speaker at industry events such as ad:tech, PubCon, and Search Marketing Expo. He co-authored "Search Engine Optimization All-in-One for Dummies."
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.