Most SME's have a local bias to their target audience. It is important business owners pick up on changing search engine trends and adapt to maximise their local search visibility.
(PRWEB UK) 10 August 2012
The Internet marketing company has been working to improve Google rankings for small and medium sized businesses for ten years, and they say business owners need to adapt and find new ways to focus their SEO strategy locally in line with the evolution of search engine science.
While the infamous Penguin and Panda updates have served to penalise sites guilty of keyword stuffing and thin, duplicated content respectively, the lesser known but equally important Venice update has served notice that Google now see locality as a key factor in determining search engine results.
The development of Google+, places and maps has been fuelled by smart phone technology and high growth in mobile internet browsing. End users have rapidly adopted the use of map functions and apps on their phones to find businesses within close proximity.
Some businesses are already adapting to these new trends, moving away from high volume, highly competitive ‘money’ key phrases and focusing on more locally based search terms instead.
Small businesses are increasingly reliant on the internet to find customers, and Add People’s IT Director Lee Stretton says that in addition to installing Google Places and Google+, SME’s need to be proactive in generating local online visibility.
“It is important for small businesses to focus their online marketing budget where it’ll deliver the best results. Most SME’s will have a local bias in their potential customer base, so we would advise them to look locally and find high quality inbound links from local sites, directories, news publications, bloggers, get immersed in locally focused online communities and social media circles to increase their local search engine profile.”
Add People are an online marketing agency working with more than 3000 businesses worldwide offering affordable search engine optimisation, web design and pay per click services. They were recently included in New Media Age’s top 100 UK interactive agencies for 2012.