In 1996, there was only a handful of people experimenting with search engine optimization techniques,” Chris said. He continues, “We felt like a cross between a librarian and a mad scientist. It was exciting!
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Solana Beach, California (PRWEB) March 26, 2012
This month, RightNow Communications passes an important milestone; 20 years of service to small and medium sized organizations.
In 1992, Chris Tucker decided to forgo the job hunt when his position as Director of Sales and Marketing at Aspen Highlands ski area in Aspen, Colorado was eliminated. The ski area had been sold to the Harvard Trust, which concluded a chapter in Mr. Tucker’s life. Instead of job hunting, Chris cleaned out his office and began to call his contacts to let them know he was starting a marketing consultancy and graphic design business.
Not long after, in 1995, the internet made its debut publicly and clients of RightNow began to ask for help. Chris built a web site for a restaurant and soon realized the bigger challenge was going to be getting the web site to be found. “In 1996, there was only a handful of people experimenting with search engine optimization techniques,” Chris said. He continues, “We felt like a cross between a librarian and a mad scientist. It was exciting!”
Since then, the company has specialized in internet marketing for small and medium sized organizations. Tucker says, “Many of the SEO companies that started back then grew to be large agencies. I had already done that and didn’t want to do it again.” Instead, he says, he wanted to keep the business small and specialized. Which is exactly what the company has done, since.
In 2003, Tucker moved the business out of the Colorado mountains to California and took on a partner; his brother, David. The internet was maturing and David brought much needed technical, design, and link building skills to compliment Chris’ marketing knowledge. The company recently relocated to the San Diego beach community of Solana Beach and maintains a portfolio of clients from around the globe.
As testament to the service the firm provides, many of their clients have been with them for over a decade. Staying true to their business plan, RightNow Communications is only able to take on a limited number of new clients a year and enjoys working with clients who like to be directly engaged in the process. Key areas of specialization include search engine optimization, pay-per-click marketing, local search optimization, reputation management & brand building campaigns and social media marketing.