The Internet is the new yellow pages.
Past News ReleasesRSS
Toronto, Canada (PRWEB) May 18, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its reasons why smaller businesses should use search engine optimization (SEO) strategies to rank higher on search engines like Google, Yahoo!, and Bing.
“The Internet is the new yellow pages,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Smaller companies that rely on both Internet and foot traffic need to focus their online marketing efforts on local geographic areas they think will maximize their return on investment. And one of the best ways for smaller businesses to rank higher on the different search engines is to use local SEO strategies.”
When searching for a local business, 59% (83% of those being under the age of 35) turn to search engines first; on top of that, 75% never scroll past the first page of results. To get noticed, Iaboni says, small- and medium-sized businesses need to implement a targeted, local SEO marketing campaign. (Sources: HubSpot “120 Awesome Marketing Stats, Charts, & Graphs,”;http://cdn1.hubspot.com/hub/53/120-marketing-stats-charts-and-graphs.pdf, last accessed May 16, 2013; CityGrid Media press release, “National Survey Reveals Facebook Likes Eclipsing Review Sites,” May 2, 2011, http://www.harrisinteractive.com/vault/CityGrid-Facebook-Likes-Reviews-05-03-11.pdf.)
“An SEO campaign that targets local customers can actually get even the smallest company to rank at the top of search results,” Iaboni adds. “That’s because search engines do not rank brands based on the size of the company; ranking is based solely on different search algorithms. For search engines to provide users with the best match to an online query, algorithms take numerous factors like keywords, web site history, location, geographic keywords, quality of content, and backlinks into consideration.”
According to Iaboni, focusing SEO on smaller geographic regions can also benefit smaller businesses because mobile users are action-oriented. The most recent studies show that 72% of mobile users get information on-the-go. In addition, 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. (Source: Google and Ipsos OTX, “The Mobile Movement,” April 2011; http://www.google.com/think/research-studies/the-mobile-movement.html.)
“For smaller businesses to really benefit from SEO, they need to use a marketing company with a proven history of integrating advanced strategies and techniques that help the brand be more discoverable online and help it stay ahead of the competition,” Iaboni concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).