SEO is about making sites more discoverable by search engines like Google. It’s important for small- and medium-sized businesses to take the recent Penguin 2.0 update seriously because Google currently captures over 65% of all online search queries.
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Toronto, Canada (PRWEB) May 29, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing an expert opinion on Google’s much-anticipated Penguin 2.0 update, and announcing its top tips for search engine optimization (SEO) in light of Google’s recent algorithm changes.
Google rolled out its much-anticipated Penguin 2.0 algorithm update on May 23. The new version of Penguin is designed to penalize web sites that use black hat—unethical—SEO techniques like keyword stuffing, low-quality link building, and duplicating content; on the other hand, Penguin rewards web sites that offer genuine value. Brands that create content that people naturally want to share and web sites that visitors want to explore and return to shouldn't be negatively affected. (Source: Cutts, M., “Penguin 2.0 rolled out today,” mattcutts.com, blog, May 22, 2013; http://www.mattcutts.com/blog/ penguin-2-0-rolled-out-today/.)
Over the last two years, Google has made a number of significant updates to its search engine algorithms in an effort to promote high-quality sites. Sites that do not incorporate the SEO strategies accommodating the different Google updates can see their search engine rankings tumble—many of which never recover. (Source: Schwartz, B., “94% Of Google Penguin Victims Did Not Fully Recover,” Search Engine Roundtable, press release Jan. 2, 2013; http://www.seroundtable.com/google-penguin-poll-16162.html.)
Andy Wu, Business Development Manager at Numero Uno Web Solutions, says, “SEO is about making sites more discoverable by search engines like Google. It’s important for small- and medium-sized businesses to take the recent Penguin 2.0 update seriously because Google currently captures over 65% of all online search queries.” Wu continues, “To take full advantage of Google Penguin 2.0, increase online exposure, and get sites to rank higher on search engine results pages, there are a number of tips small- and medium-sized businesses should consider.”
Wu points out that search engines like Google reward sites that provide users with informative, quality content that meets their needs. Google also rewards web sites that are user-friendly with regard to design, speed, content, and social sharing.
For sites to be more discoverable by Google, Wu says, they need to contain relevant, fresh content that users find useful. It also means a site shouldn’t be full of page errors, have slow load speeds, or be incompatible across a variety of devices or browsers.
Wu adds, “Penguin 2.0 should actually help many small- to mid-sized businesses that use ethical SEO and avoid black hat SEO. After all, search engines like Google don’t rank sites based on their size or annual revenue; they are ranked based on a search algorithm.”
“That’s why it’s important for businesses to use an online marketing company with a proven track record of integrating advanced SEO strategies and techniques that are both Google and user-friendly, make web sites more discoverable to search engines, and shareable by users,” concludes Wu.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms, due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your business’ search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).