When it comes to SEO and ranking high on search engine results pages, many smaller companies are unaware that they can compete online with larger brands and, with a properly optimized SEO campaign, rank even higher.
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Toronto, Canada (PRWEB) June 01, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing an expert statement on a study showing how smaller businesses can outrank major international players with properly optimized and monitored search engine optimization (SEO) campaigns.
A recent study analyzed the organic search performance of 23 Emmy award-winning television shows from nine American networks. The results showed that, despite their large size, a majority of the networks are missing out on significant search and traffic opportunities; in fact, they were being outranked by smaller, unaffiliated web sites. (Source: Branko, “TV Network Performance in Organic Search,” RankAbove web site, May 13, 2013; http://www.rankabove.com/tv-network-performance-natural-search/,)
“When it comes to SEO and ranking high on search engine results pages, many smaller companies are unaware that they can compete online with larger brands and, with a properly optimized SEO campaign, rank even higher,” says Andy Wu, business development manager at Numero Uno Web Solutions. “Just because a company has a large offline target audience doesn’t automatically translate into a top ranking online.”
As Wu explains, search engines like Google and Yahoo! rank sites based on their proprietary search algorithms, not the size of the company or annual revenue. Sites that claim the top spots on the different search engines do so because they contain the best quality content. Some of the top factors that help make web sites more discoverable online include keywords, web site history, location, geographic keywords, quality of content, and backlinks.
One of the key findings of the study revealed that long-tail keyword phrases (three to six words) drive more traffic than shorter, more general terms, Wu points out. While longer-form terms drive more than 75% of traffic for these networks, a number of them languish on the second page of Google search, outranked by more optimized smaller sites.
“Keyword selection and quality of content are two of the most important SEO strategies smaller businesses can employ to help them outrank major corporations online,” Wu concludes. “In fact, by having their SEO campaigns actively monitored, small- and medium-sized businesses can get their sites to rank higher on, and even dominate, search engines like Google.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).