With the right SEO strategy, smaller businesses can succeed without feeling like they have to compete with much bigger brands.
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Toronto, Canada (PRWEB) June 25, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for smaller businesses looking to enhance their online rankings and overall search engine optimization (SEO) performance.
“With the right SEO strategy, smaller businesses can succeed without feeling like they have to compete with much bigger brands,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “After all, search engines like Google and Yahoo! rank web sites based on search algorithms, not the size of the company. At the same time, sites that claim the top spots on the different search engines do so not because they’re big, but because they contain the best quality content.”
Accordingly, Reuter says that the key for smaller businesses is to know how they should position their brand and where they should focus their resources. SEO is about using search engine-friendly strategies and creating informative, quality content that users want to engage with and share, according to the Numero Uno Web Solutions expert.
“Smaller businesses need to consider what kind of information their target audience is looking for. What the brand wants to convey could be different from what their users want to hear,” Reuter observes. “Content should answer a question or solve a problem; it should be a resource others want to go to. And over time, the brand will be the authority others turn to, which will also help the brand’s online reputation grow.”
While there may be a tendency for smaller businesses to want to compete with larger brands head-on, it may be a better idea to figure out what niches the competition isn’t in or has overlooked, says Reuter. SEO is about positioning a brand and making it discoverable, so that when users search for specific information, they can find and do business with a brand.
“It’s also important for businesses to know that building authority with content marketing takes time,” Reuter concludes. “It can take months for a site’s content to gain traction and drive more traffic. SEO is not a light switch; for SEO programs to be successful, smaller firms need to be committed to the process.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).