It takes more than just having a web site to compete online. To be successful, smaller businesses need to implement a targeted SEO strategy.
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Toronto, Canada (PRWEB) June 27, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top reasons why search engine optimization (SEO) is imperative for smaller businesses.
"It takes more than just having a web site to compete online. To be successful, smaller businesses need to implement a targeted SEO strategy," says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. "SEO is about using search engine-friendly strategies that make web sites more readily discoverable by Google, Yahoo!, and Bing. SEO is also about creating informative, quality content that users want to engage with and share."
According to Iaboni, while every business has a target audience, for many smaller firms, it tends to be local. To reach this demographic, small- and medium-sized businesses need to ensure their web sites show up near the top in local search engine queries. Fortunately, search engines rank sites based on proprietary algorithms, not the size of a company, thus creating a level playing field for all businesses.
"One of the easiest and most effective SEO techniques that small- and medium-sized businesses can employ to attract local users is to select the right keywords," Iaboni adds. "To rank higher on search engines and attract local traffic, small- and medium-sized businesses need to have their sites optimized using keywords that emphasize their products or services. They also need to use region-specific keywords."
SEO can also help smaller businesses create the kind of engaging content that others want to pass along, according to Iaboni. Online users like to share information they find to be useful. Content that gets shared by others can help a brand build authority and become an expert on a given subject, Iaboni explains. On top of that, the more information that gets shared, the more popular the brand and site will appear to search engines.
People also like to frequent web sites because they have a great reputation. According to Iaboni, social media can play an important part in any small business's online SEO campaign. By publishing original, relevant, and reliable information on different social media channels like Facebook and Twitter, smaller businesses can build trust and increase traffic.
"Smaller businesses that want to increase their online presence and drive both online and local foot traffic need to use an expert SEO company that has a proven track record of making web sites more discoverable and shareable," Iaboni concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).