Keywords & Content: Search Marketing Foundations
Cleveland, Ohio (PRWEB) March 18, 2009
Michael Murray, Fathom SEO's vice president for online marketing, has been selected as one of the panelists at the prestigious Search Engine Strategies Conference & Expo March 24-26 in New York City.
He's a long-time advocate of SEO in the industry. His bio can be read here:
Michael will be speaking March 25th during the "Keywords & Content: Search Marketing Foundations" session, which will help marketers determine target keywords and where to place them within their website content to improve search engine rankings and conversions.
He will help online marketers think through the keyword selection process, which involves far more than keyword relevance and the number of searches that are conducted for keyword phrases. Leveraging the power of an effective domain name is one strategy that will be covered.
Michael, who began shaping online strategies for companies in 1997, is a frequent speaker at Search Engine Strategies conferences and presents at other national and regional events and workshops. In addition, he has authored search engine optimization guides, articles and white papers. He has led two research projects on how health care companies and manufacturers use SEO. Michael also contributes to iMedia Connection, WebProNews and Visibility Magazine. He works with a seasoned team of SEO specialists and clients, including Eaton Corp., FedEx Custom Critical, Bissell, and Cleveland Clinic.
"It's always an honor to present knowledge and strategies at the SES conferences," Michael said. "It's a way of keeping the best practices in the industry alive and well, since many of the attendees are learning their marketing tactics from the panel first-hand."
Visit Fathom SEO at Booth #1016 March 24-25. The company will unveil their newest product, the Battle Plan, a Multilateral Online Marketing (MOM) program that leverages many online services at one time.
Learn more about the SES conference here:
About Fathom SEO
Fathom SEO, a leading search engine marketing firm based in Cleveland, Ohio, was named one of the Top 20 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Multilateral Online Marketing (MOM), Search Engine Optimization, Website Video Production and Marketing, Pay-Per-Click, Banner Advertising and Opt-in Email Marketing.
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