Convonix Featured in The Economic Times

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Convonix's good work finally found its way into mainstream news, with it getting featured on the front page of India's leading business daily.

Social media websites like Facebook and Twitter have become the new battleground for brands, with companies trying to outdo each other on the social sphere. Convonix, India’s leading internet marketing firm, has found its way into mainstream news, and it recently got featured on the front page of The Economic Times, India’ s leading business daily.

In a report titled "Twitter a Key Link for Integrated Marketing Chain for Most Corporates," the newspaper highlighted Twitter’s potential as an active marketing medium and showcased the contribution of Convonix in making brands realize the tremendous promise that micro-blogging sites like Twitter hold for social media marketing. Brands like Reliance Digital and Kotak Securities have outsourced their brand monitoring efforts to Convonix. The social media team at Convonix uses its proprietary brand monitoring tool – IristrackTM to track the sentiment among the online target audience and helps these big brands to be more agile and tweak their strategies on-the-fly. Convonix handles 15-20 other clients too, many of whom are in the US, and sends out, on an average, 4000 tweets per month, for all clients combined. That is a pretty strong indicator of the effort invested in leveraging the effectiveness of the internet as a medium for promotion.

As the internet registers its presence even in the remotest corners of the world and physical barriers are rendered irrelevant, establishing a substantial “reach-mechanism” is an imperative for most companies. Also, the nature of the internet as a marketing medium is such that mapping the impact of a brand’s efforts is relatively easy, and a brand can afford to be more flexible with its plans on the internet.

About Convonix
Convonix’s prime service offering has always been Search Engine Optimization, more popularly known as SEO. It has recently expanded its spectrum, to offer Pay per Click Advertising & Web Analytics Services too.
The internet marketing firm, established in 2003, started from a small group of 3 people, and has gradually grown into a 150-strong team of internet marketing professionals, servicing clients in the US, UK & India. In spite of the fact that internet servicing in India, is still in its adolescence, Convonix has played a pioneer role in not only servicing clients, but educating them about the various possibilities on the internet. Along the way, it had to encounter situations where even established businesses used to develop cold feet at the thought of investing in online marketing. So Convonix has always backed its strategies with profound research & has always highlighted the measurability of any internet marketing initiative.

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Rajat Kathpalia
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