ACE Insurance Partners with Steak for Search Engine Optimisation

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Steak Melbourne, the search-inspired communications agency, has been hired by ACE Insurance, a part of the ACE Group of Companies®, a global leader in insurance and reinsurance, to manage search engine optimisation (SEO) for its operations in Australia and Malaysia.

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We are looking forward to working with Steak to take our natural search activity to the next level. Steak understood our requirements from the outset and pitched a compelling strategy to amplify ACE's brand presence online.

Steak Melbourne, the search-inspired communications agency, has been hired by ACE Insurance, a part of the ACE Group of Companies®, a global leader in insurance and reinsurance, to manage search engine optimisation (SEO) for its operations in Australia and Malaysia.

As part of ACE Insurance's wider web strategy, Steak has been tasked with optimising both on-site and off-site activity to drive traffic to the aceinsurance.com.au and aceinsurance.com.my websites.

Steak will initially carry out research to highlight which keywords are most effective before recommending terms to increase levels of traffic. Keywords will then be mapped to ACE Insurance's website ensuring that the most relevant landing pages are served to users clicking through and opening up the potential for further on-page optimisation SEO techniques to be applied. In addition, the link building campaign will be designed to increase general brand awareness of ACE Insurance within search results.

Michele Anne Minjoot, Regional Head, Communications, ACE Asia Pacific, commented, "We are looking forward to working with Steak to take our natural search activity to the next level. Steak understood our requirements from the outset and pitched a compelling strategy to amplify ACE's brand presence online."

Kevin Durston, Managing Director, Steak Melbourne, added, "We are very excited to have won the pitch for ACE Insurance Australia and Malaysia's SEO and are looking forward to working with them across the Asia Pacific region."

About Steak:
Steak is the search-inspired communications agency. Steak's mission is to bring the intelligence of search to all marketing communications - both online and offline and from media to design. Following phenomenal growth in 2007, Steak was named Media Agency of the Year at the Interactive Marketing and Advertising Awards in the UK. Steak's services include search engine marketing (both search engine optimisation and paid search), display advertising, digital design, reputation management, and social media marketing.

Steak has offices in Melbourne, New York and London.
http://www.steakdigital.com.au
About ACE Asia Pacific:
ACE Asia Pacific is part of the ACE Group of Companies®, one of the world's largest providers of commercial property and casualty insurance and reinsurance. ACE's franchise in Asia Pacific comprises an extensive network of operations serving Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. The presence in China is driven by a strategic partnership with Huatai Insurance Company, in which ACE is the single largest shareholder.

ACE Asia Pacific has a diversified product suite which has at its core an established Property & Casualty business which is increasingly balanced by Accident & Health offerings. Supplementing these primary lines of business is a growing array of Small to Medium Enterprise and Personal Lines products.

Across Asia Pacific, ACE is well-respected for its creativity in Direct Marketing which broadens the reach of consumer-oriented products to meet diverse needs. This creativity in marketing is tempered by strong underwriting discipline across all lines of business.

http://www.acelimited.com
For further information, please contact:

Kevin Durston
Managing Director
kevin.durston(at)steakdigital.com.au
+61 (0)3 8648 6448
+61 (0) 413 441 000

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Kevin Durston
Steak
+61 (0)3 8648 6448
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