Today, it’s more important than ever to ensure that your website is fresh, informative, and authoritative.
Wayne, NJ (PRWEB) August 17, 2012
Ballantine Digital, a provider of search engine optimization (SEO) and social media solutions to mid-sized companies, has recently released a new white paper describing how the Google search algorithms work, recent changes to the Google algorithms, and how businesses can optimize their websites to result in higher online visibility.
The recent Google algorithms nicknamed “Panda” and “Penguin” have changed SEO for the better. These changes affected the search engine rankings of websites that were either “gaming” the algorithm or weren't focused on quality content and a good user experience. Ballantine Digital’s new white paper describes how these algorithm changes were implemented and how businesses were affected. Since two-thirds of all search engine queries are performed using Google, the paper stresses optimization in terms of Google Search, but also recommends diversification, because Microsoft Bing and Yahoo Search are still major players in search engine queries.
The paper goes on to provide a search engine optimization strategy that applies to businesses and websites of any size. One of the primary tactics is to continually provide relevant and quality content. Search engines look for websites that are regularly updated with fresh content, and are not over-optimized. Another strategy is link building, where you get other websites to link to your website via guest blog posts and online press releases to name a couple.
“Today, it’s more important than ever to search engines, as well as your business as a whole, to ensure that your website is fresh, informative, and authoritative,” notes Ryan Cote, Director of Marketing for Ballantine Digital. “By focusing on good marketing and SEO techniques with an eye towards the priorities of search engine algorithms, your website will thrive in today’s search engine results.”
To download this white paper - no registration required - visit:
About Ballantine Digital:
Ballantine Digital provides full-service SEO & social media solutions to mid-sized companies looking for increased search engine rankings & social visibility. Ballantine also has a direct mail division that's been serving clients since 1966. Learn more at http://www.ballantine.com.