“Quality content allows a website to gain more authority online and help your SEO” says John Vlasakakis
Melbourne, Victoria (PRWEB) August 08, 2012
SEO is something which over the past 2 years has evolved leaving only the best online marketers involved in it.
Over the years search engine algorithms have changed several times, meaning that the best practices of a search engine optimisation specialist has changed enormously.
Once upon a time meta data was key, then on-page SEO, now backlinks and social signals are the key.
Several updates known as Panda and Penguin have caused a shake up in the SEO industry with Google rankings so please find below 4 tips which will forever hold up in your SEO strategy with all future algorithm updates.
1) Quality Content Is King
Quality content which is unique in its nature will forever help your SEO strategy, quality content has a flow on effect into other areas of SEO, if your content is worth sharing or linking to it will increase in it’s value and further help your website gain the front page real estate that it deserves. Content that is valuable to the user experience of something searching online will be difficult to overtaken by low quality resources. “Quality content allows a website to gain more authority online and help your SEO” says John Vlasakakis Co-Director of SEO Company Maps Gurus.
2) Engage your social community with your content
It is vital nowadays to share your quality content online and also provide content which is worth sharing socially by others. It is vital to have a social media widget on all your content to allow people to share your content on platforms such as Facebook, Twitter, Tumblr etc
Once you have created quality content share it to your network and watch it be shared by others and gain exposure you wouldn’t be able to achieve otherwise.
3) Look at earning your links rather than building them
Your content should be for the user and not to build backlinks. If your content is quality it will earn backlinks on it’s on merit. Building backlinks is something search engines know are easy to manipulate, but gaining something from a trusted source is the equivalent of finding a pot of gold in SEO. “Quality over quantity is what matters with SEO, I have ranked websites on the first page with just one backlink, because this came from an authoritative source and was earned naturally.” says John Vlasakakis.
Following these simple 3 steps and you will never have to worry about another search engine algorithm update, SEO is now becoming more pure and natural than ever so I suggest that everyone keeps their finger on the pulse. Contact the Maps Gurus at http://www.googlemapsguru.com.au/contact-us.htm for more information on best SEO practices.