SEO Training Academy Rolls Out New Sessions for 2010

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SEO Training Academy rolls out new materials in the July 2010 SEO Classes including brand new sessions on video optimization and local search. About 90% of the sessions have been overhauled and updated for 2010.

Search Engine Academy Northwest Students

This class made search engine optimization, which appears to be very complicated, straight-forward and understandable. I get it now!

Search Engine Academy Northwest is rolling out new materials in the July 19, 20 and July 24, 25 and 26 SEO Training classes. Of particular note are the new sessions on Video Optimization and Local Search.

Daryl Welch of Affordable Web Technology, a Portland SEO professional has tested the new materials and found that “the Video Optimization session really helps fuel traffic to the pages that have been optimized for video.” He goes on to say that there were “four major points that were aha moments which have increased my success with clients.” This is Daryl’s second time through the advanced class; he also attended in January 2009.

Dana Keena, a graphic designer and job hunter attended the 5-Day Ultimate SEO Mastery Comprehensive course in May. After learning about Local Search, she tested out the materials by following the instructions in the materials received during class. Dana built a local search profile for a client and submitted this profile to dozens of important local directories. She goes on to say, “Understanding local search strategies and tactics is critical for businesses that need to target customers in a specific geographic area. This class made search engine optimization, which appears to be very complicated, straight-forward and understandable. I get it now!”

The Ultimate SEO Mastery Course is broken into three classes:

  •     5-Day Ultimate SEO Mastery Comprehensive
  •     3-Day Ultimate SEO Mastery Advanced
  •     2-Day Ultimate SEO Mastery Essentials

The Course Outline is as follows:

SEO Training Course Day One Essentials/Comprehensive

  •     Search Engine Optimization
  •     Keyword Research
  •     Writing Content that Appeals to Your Visitors
  •     Improving click-through ratios
  •     Getting your pages found
  •     Monitoring Progress – Basic Web Analytics
  •     Anti-Spamming Guidelines
  •     Directory Submissions
  •     Site Reviews

SEO Training Course Day Two Essentials/Comprehensive

  •     Internal Linking Strategies
  •     External Linking Strategies
  •     How to Leverage Local Search
  •     Pay Per Click Advertising Basics
  •     Local Search Basics
  •     Blogging
  •     The importance of creativity
  •     Group Q&A
  •     Site Reviews
  •     Final Exam for Essentials Students
  •     Wrap-up and awards

SEO Training Course Day 1 Advanced/Day 3 Comprehensive

  •     Advanced Keyword Research
  •     Writing Effective Sales Copy
  •     The Personalization of Search
  •     Advanced Local Search Optimization
  •     Video Optimization for SEO
  •     Site Reviews

SEO Training Course Day 2 Advanced/Day 4 Comprehensive

  •     Natural Language Processing
  •     Working with Database Generated Sites
  •     Social Media Marketing and Optimization
  •     Gaining Exposure Quickly with Media Releases
  •     Advanced Sponsored Search Online Advertising
  •     Advanced Web Analytics
  •     How to use Webmaster Tools and Sitemaps
  •     Site Reviews

SEO Training Course Day 3 Advanced/Day 5 Comprehensive

  •     Competitive Intelligence
  •     The Power of Article Marketing
  •     Site Technical Issues
  •     Usability Issues
  •     Creating Unique Selling Propositions
  •     Sure fire strategies to build your SEO business
  •     Group Q&A
  •     Site Reviews
  •     Final Exam for Advanced and Comprehensive students
  •     Wrap-up and awards

For more information on Internet Marketing Training Classes by Search Engine Academy Northwest visit the website at


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Colleen Wright
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