Performics Hires Search Engine Optimization Pioneer Todd Friesen as Director of SEO

Friesen joins Performics’ Middleton, Papczun at SMX East in New York this week

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Todd Friesen, Director of SEO, Performics

We’ve landed an extremely accomplished SEO visionary in Todd, and it’s critically important that Performics continues to support its growth by acquiring the industry’s top talent as we’ve done here.

Chicago, IL (Vocus) October 4, 2010

Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe, today appointed Todd Friesen as director of SEO. In this new position at Performics, Friesen joins a rapidly growing optimization services group and will work closely with Eric Papczun, VP of SEO and Feeds, to lead SEO efforts for a wide range of clients.

“I’ve had the pleasure of working in some great organizations throughout my career, but I’m excited to start the next chapter by joining Performics and Publicis Groupe,” said Friesen. “The agency gives me a chance to work with many of the world’s top brands, plenty of room for growth and a vast network of personal and professional mentors to help me hone my skills and grow my knowledge base.”

Friesen has a busy first week on tap at Performics, spending most of it at SMX East in New York where he will participate as a subject matter expert in three SEO related panel discussions. On Tuesday, October 5, Friesen joins five other industry luminaries on the “Search, PR & Reputation Management” panel, part of the conference’s Marketing Track from 4:45 to 6:00 p.m. On Wednesday, October 6, Friesen takes part in two additional sessions. “In-house Search: Managing Conflict and Expectations” takes place from 10:30 – 11:45 a.m., and “Ask the SEOs,” billed as a “no-holds-barred, all-questions-welcomed session” offers 15 minutes of Q&A at 1:45 p.m..

“Performics’ optimization services group continues to grow organically and through new client acquisition thanks to the great work being done by Eric Papczun’s group,” said Daina Middleton, CEO of Performics. “We’ve landed an extremely accomplished SEO visionary in Todd, and it’s critically important that Performics continues to support its growth by acquiring the industry’s top talent as we’ve done here. SEO is one of the fundamental pillars to a holistic approach to search, and demand for top shelf SEO services will continue to grow in the years ahead.”

Papczun will also be featured at SMX East on Monday, October 4 during the session “Maximizing YouTube Visibility with Organic SEO” from 1:45 – 3:00pm. Additionally, Middleton will speak at SMX East sitting on the panel, “It’s Not Multichannel Marketing if You Don’t Include Search” on Tuesday, October 5 from 3:15 – 4:30 pm.

Friesen regularly speaks at many top industry events, including Search Engine Strategies, Shop.org, Search Marketing Expo, SearchFest, Pubcon and many others. He also writes for SearchEngineLand.com, OMMA Magazine and MediaPost’s Search Insider. Friesen previously served as the vice president of search at Position Technologies, and prior to that he worked as the director of search for Range Online Media. He began his career in search as the owner of Oilman Promotions in Calgary, Alberta.

About Performics
Performics provides search and performance marketing programs for many of the world's top brands. As Publicis Groupe’s lead performance marketing agency, we draw upon more than a decade of search expertise to deliver solutions that connect brands and buyers across the digital marketplace. Performics teams use ground-breaking, data-driven approaches to create leads, drive sales and maximize advertiser ROI. Headquartered in Chicago, with offices in Atlanta, New York, Los Angeles and internationally, Performics is MarketingNext. Visit us: http://www.performics.com

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