Birmingham SEO Agency Achieves Record New Clients After Latest Google Update

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Birmingham SEO agency, Essential Marketer, has seen a dramatic 25% increase in new clients since Google launched the Penguin Update in April 2012.

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Many SEO companies are good at selling SEO, but not at good at delivering and getting results

Birmingham SEO agency, Essential Marketer, has seen a dramatic 25% increase in new clients since Google launched its algorithm update, Penguin, in April 2012.

Essential Marketer's MD, Steve Feeney, wanted to give businesses SEO services that were completely dedicated to SEO through natural, organic and sustainable growth in search engine rankings by natural, high quality link building.

Adds Steve: "All too often I was hearing about SEO companies that were charging a lot of money and mystifying SEO so the client never really understood what they were getting for their money and were unable to benchmark the quality and effectiveness of an agency's SEO service.

"I wanted to set my business apart from many of the SEO companies who gave poor service and poor quality SEO and I firmly believe that Essential Marketer has achieved this goal over and above my expectations."

Essential Marketer is different. With a dedicated team of senior SEO consultants, they offer a free, no obligation world class analysis of a potential client's site in just 30 minutes through online meetings.

"Each month we carry out hundreds of online meetings where we look at a potential client's site and their competitors' sites, giving a comprehensive analysis and advice on their future SEO strategy, as well as looking at Return on Investment where we are able to demonstrate the future worth of SEO to any business." adds Steve.

In April 2012 the whole SEO community went into a tailspin overnight as Google launched a new algorithm update called the Penguin Update.

Many businesses who had spent thousands of pounds on their SEO saw their positions drop overnight from the top of page 1 to being unranked in some instances. The update had caught up with years of bad practice from many SEO companies who had carried out poor quality link building, with little or no variance in anchor text links.

Adds Steve: "We know of hundreds of companies that are very good at selling SEO, but in practice, they are very poor at delivering and, in many cases with little or no systems in place for measuring the quality of the work they've done.

"A lot of very senior business owners are coming to us and they now want to know what their SEO agency is doing for them - put simply, they want full transparency, which is what we give our clients."

Essential Marketer has built in-house systems that enables clients to see in real time how their Search Engine Optimisation campaigns are performing. The system enables clients to track the progress of each keyword they are targeting, the work carried out each month and shows the fresh backlinks coming into the client's website. As well as this, clients receive monthly telephone updates to review the campaign's progress and effectiveness.

"Our phone didn't stop ringing after Penguin. New clients were coming to us daily asking us to help to sort out the problems their last SEO agency had caused. Because of our natural, high quality link building strategy, none of our clients were affected by the update; in fact the Penguin Update has been really positive for us and for clearing up the poor quality link building that many SEO companies had got away with for years and which has tarnished the SEO industry for years too." Adds Steve.

Essential's clients range from blue chip companies through to small to medium sized companies, with budgets starting from £250, rising up to thousands of pounds. Whatever the size of a client's company or budget, they each receive the same high level of customer service that they deserve with long-term relationships being the key to Essential's success.

For more information about Essential Marketer or any of their SEO services including SEO, online PR, social media or web design, call 0845 508 5008 or email:

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Tracy Evans
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