Similar to Google, Bing, and Yahoo!, the SEO Engine has a powerful Correlation Engine inside that can measure the amount of overlap that one Webpage has with another.
Tampa, FL (PRWEB) January 17, 2011
The SEO Engine(TM) recently announced a new feature that may change the way Website owners add new content in the future. This new type of SEO Software, called a "Transparent Search Engine", enables users to dive into the "back end" of a Search Engine, and explore how a Search Engine views and scores content on a Website.
"Similar to Google, Bing, and Yahoo!, the SEO Engine has a powerful Correlation Engine inside that can measure the amount of overlap that one Webpage has with another," says Scott Allen Stouffer, President of Technology at the SEO Engine. "By using the SEO Engine interface, you can literally view a snapshot of the overlapping words between any two Webpages, as well as view the top 20 most correlated documents for each Webpage. In addition, like other Search Engines, we have added this as a signal in our Scoring Algorithm which penalizes a Webpage for having too much Duplicate Content."
Conveniently, the SEO Engine has added a new indicator on its Webpage Scorecard screens, called the "Max % MATCHED Duplicate Content", which can result in Search Engine penalties if too high. Each Webpage has one of these screens inside the SEO Engine. Stouffer indicates that "typical correlations are in the neighborhood of 30-40%, due to common features like a header, footer, and navigational bar. This is okay. That level of correlation is overlooked by Search Engines, including ours."
When asked what causes major Duplicate Content issues, Stouffer replied, "there are two big reasons why this happens. The first reason is that the Webpage does not have enough content. When the majority of the content is the header, footer, and navigation bar, the correlation spikes to near 90%-100%. The other cause is when a Website owner conducts a campaign to add an abundance of new content. The more content you add, the more likely that you are duplicating phrases and ideas throughout the Website. Without verifying this new content through the SEO Engine, you may be wasting your efforts."
Website owners must be very careful when adding new content. Search Engines have historically penalized Webpages and even entire Websites if the duplication gets out of hand. "We have had customers come to us saying that their entire Website has been banned by Google, and they want to know why," says Stouffer. "One look at the Internet Marketing Data for this Website tells the all-to-common story - the Webpages aren't unique enough." By purchasing an SEOPass(TM) to the SEO Engine Data, a user can jump inside the Search Engine to see exactly what is going on. The SEO Engine sells SEOPasses to individual Websites, and has an OEM Program marketed to SEO agencies and professionals which includes bulk discounts on those same SEOPasses, among many other features.
In a market that has literally been at the whim of Search Engines for the past decade, the transparency of the SEO Engine is beginning to change the way Internet Marketing is being done. And this is one of the strengths of the SEO Engine, says Jeffrey Smith, one of the thousands of current SEO Engine customers and the founder of the Internet Marketing company, SEO Design Solutions.
"We have found the SEO Engine is an invaluable asset in determining problems that would have taken hours and hours of discovery time to diagnose (the old fashioned way). We have been able to place client after client in the top 10, top 5 and even top 3 results for lucrative one word and coveted two word market-defining key phrases time and time again with the insights provided by SEO Engine. The interface is intuitive, straightforward, and with some training, you will develop the ability to see as Search Engines do and react or plan accordingly," says Smith.
The Duplicate Content feature is just another in a long line of new features that the SEO Engine has been rolling out in the past year. President of Technology, Scott Stouffer, says that the SEO Engine has gotten very good at profiling the general nature of what a Search Engine is doing behind the scenes. "It is kind of like having a bunch of top chefs creating a chicken dinner. Each chef is going to use the same types of ingredients. It is that recipe structure we are able to show to our users, which enables them to change the way they view their Website. They 'think' like a Search Engine," says Stouffer. And it is this way of thinking that the SEO Engine clearly envisions the Internet Marketing space moving towards.
ABOUT: The SEO Engine is a unique type of Search Engine that provides Internet Marketing Tools to Webmasters, SEO Companies and Professionals, with accurate Website Ranking Data via an interactive Web-based interface. Try it out for free at http://www.seoengine.com.
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