Captiva Marketing Debuts SEO Friendly Content Management System

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Internet marketing firm develops a search friendly CMS that is designed for mid sized companies that want to streamline their web operations.

Search friendly content management system

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St. Louis-based, web design and search engine marketing firm, Captiva Marketing, prepares to take calculated risk with launch of new search engine friendly web content management system. After posting $2.2 million in revenue in 2009 and ranking as one of the fastest growing companies in the country by Inc. magazine, the search engine marketing firm is debuting a new SEO friendly CMS called Empoweren intended to help users build, maintain, and promote their websites more effectively in search engines.

While it may seem odd that a company that provides search engine marketing services would create a content management system that cannibalizes the needs for some of its services, Captiva’s management anticipates an opposite effect.

“By empowering our clients to do more search engine optimization internally, we are seeing them generate more ideas and wanting more consulting, design, and development assistance than when they were in the dark about how the whole optimization process worked,” said Mark Forst, President of Captiva Marketing.

The Empoweren search friendly CMS incorporates important features like customizable SEO fields, search engine friendly file names, a spider friendly menu system and auto generated site maps and breadcrumbs. It also integrates easily with Google Analytics and the Forms Manager has fields so that one can apply CPC conversion tracking codes with no assistance from a programmer. For more sophisticated users, the system allows users to include page-to-page server side re-directs, no index / no follow options and even has a method for addressing duplicate content within a site.

“As SEO consultants, we know that two of the most important aspects of search engine optimization are building good content and generating links into one’s site. Based on this, we placed a huge emphasis on making the system easy for non-technical personnel to use and offer support in link building, online PR distribution and social media,” adds Mark.

To accommodate these goals, every aspect of the system was built with usability and search engine friendliness as its two key driving forces. The company methodically moved new and existing clients to the system over the past year and a half in order to ensure that it achieved these goals. Its ease of use is evident as one of the system’s original users, a large municipality in Missouri, has over 50 people effectively editing its site despite very minimal training.

In regards to link building, the system includes modules that allow users to easily publish and distribute news releases, white papers and other information as well as blog module that can help serve as the hub of one’s social media efforts. Captiva Marketing’s SEO and PR/Social Media teams are also available to help set up and integrate the system with one’s initial link building and submission work and implement ongoing PR and social media programs that can be self managed or run by Captiva Marketing.

Empoweren has already been implemented by almost 100 websites including one of the country’s largest material handling equipment distributors, a major restaurant chain in the Midwest and the economic development department of St. Louis County. Empoweren has been implemented in a variety of industries including retail, industrial, manufacturing, restaurants, schools and more. A reseller program is currently being developed to accommodate requests from ad agencies, web design firms and SEO consultants who want to use the system to streamline their own operations.

“Having serviced a wide variety of business and organizations with SEO services for the past 8 years, we have been constantly frustrated by the limitations of many web content management systems. With Empoweren, we have not only addressed these issues in the development of the system, but also in creating an organization that can help develop search engine friendly websites and provide ongoing training and support. Plus, since Empoweren is a hosted system, we continue to roll out system enhancements to take advantage of new opportunities in the dynamic search engine marketing field,” said Forst.

About Captiva Marketing
Since 2002, Captiva Marketing has designed, developed and implemented more than 300 search engine marketing campaigns. Founded by Mark Forst and William Brasser, the St. Louis-based marketing firm specializes in search engine marketing, strategic marketing, web design and development and online public relations. Captiva Marketing recently unveiled its Empoweren Content Management Solution that is a fully integrated, web based interface for managing website content that is supported by a talented group of professionals skilled in all areas of Internet Marketing. Empoweren allows both technical and non-technical personnel the ability to quickly and easily modify web pages, without learning a programming language. For more information, visit http://www.empoweren.com or call 1-877-227-8382.

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