According to the most recent statistics, virtually 100% of all consumers search for local businesses online through search engines like Google, Yahoo!, and Bing.
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Toronto, Canada (PRWEB) June 04, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top local search engine optimization (SEO) mistakes.
“According to the most recent statistics, virtually 100% of all consumers search for local businesses online through search engines like Google, Yahoo!, and Bing. With that in mind, it’s incredible to consider that more than 75% of businesses do not even have a web site,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “That's a lot of information that isn’t being found.” (Sources: Markowitz, E., “How to Market Your Business Using Google Places,” Inc.com, June 21, 2011, http://www.inc.com/guides/201106/how-to-use-google-places-to-market-your-business.html; Statistic Brain, “Businesses With No Websites,” http://www.statisticbrain.com/businesses-with-no-website-statistics/, May 2012.)
To get noticed and compete with larger companies with big marketing budgets, small- and medium-sized businesses need to not just have an online presence; they also need to implement a local SEO marketing campaign. To make a local SEO campaign successful, it’s important for businesses to avoid some of the most common online marketing mistakes.
As Wu explains, “keywords” are the backbone of SEO. To rank higher on search engines, businesses need to include relevant keywords that best reflect a brand’s products or services. To attract local business, they should also use area-specific keywords. But it’s a balancing act; failing to include any geographic keywords means too much traffic could be coming from outside of the brand’s demographic. Conversely, putting too much emphasis on location and not enough on the brand will increase traffic, but won’t attract quality leads.
According to Wu, the most recent Google “Penguin” update is designed to penalize web sites that use unethical SEO techniques, like low-quality link building. Link building is important, because links gauge a site’s popularity. When search engines see links from quality sites, they conclude the site provides useful, accurate information and should be rewarded with a high ranking. Small- and medium-sized businesses need to avoid linking to poor-quality sites; they should also have links directed back to more than just a home page, he points out. Generating links to other pages within the site increases the chances of those specific pages ranking higher on Google. (Source: Cutts, M., “Penguin 2.0 rolled out today,” http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/, May 22, 2013.)
“Surprisingly, 60% of small- and medium-sized businesses fail to add a phone number to their home page,” says Wu. “Search engines like Google use phone numbers to determine specific locations. To help a site become more discoverable online, businesses need to include a phone number on each page of their site—not just the home page.” (Source: BIA/Kelsey press release, “60% of SMB Home Pages Can’t Generate Phone Calls Because They Lack a Business Phone Number, According to SMB DigitalScape,” March 26, 2012; http://www.biakelsey.com/company/press-releases/120326-60-Percent-of-SMB-Home-Pages-Cant-Generate-Phone-Calls-Because-They-Lack-a-Business-Phone-Number,-According-to-SMB-DigitalScape.asp.)
“For an SEO campaign to attract the most qualified customers, it has to be optimized for local customers,” Wu concludes. “While it’s important to utilize the most effective local SEO strategies, it’s also important to avoid the most common local SEO mistakes. Failing to do both could jeopardize a brand’s online efforts, damaging both its reputation and sales.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).