Most small- and medium-sized businesses face unique online marketing challenges.
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Toronto, Canada (PRWEB) May 21, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce it is launching specialized search engine optimization (SEO) services designed specifically to help veterinarians and animal hospitals create web sites that are more readily discoverable on search engines and to convert local traffic into repeat customers.
People love their pets! And more often than not, when people do online searches regarding pets and health issues, it involves a sense of urgency and raw emotions. When searching for a local business, 59% turn to search engines first; on top of that, 75% never scroll past the first page of results. That‘s why it’s so important for vets and animal hospitals to appear at the top of local search engine queries. (Source: HubSpot, “120 Awesome Marketing Stats, Charts, & Graphs,” http://cdn1.hubspot.com/hub/53/120-marketing-stats-charts-and-graphs.pdf, last accessed May 19, 2013; CityGrid Media, “National Survey Reveals Facebook Likes Eclipsing Review Sites,” http://www.harrisinteractive.com/vault/CityGrid-Facebook-Likes-Reviews-05-03-11.pdf, May 2, 2011.)
“Most small- and medium-sized businesses face unique online marketing challenges,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “What works for one sector may not be as effective in another, and veterinarians and animal hospitals are no exception.”
While the Internet has opened up the world for many small- and medium-sized businesses, when it comes to veterinarians and animal hospitals, Reuter says that it’s better to think local. When an animal or pet needs help, owners act with a sense of urgency and find the closest veterinary possible; that’s why it’s imperative for veterinarians to turn up in local search engine queries.
According to Reuter, one of the easiest and most effective SEO techniques a small- and medium-sized business can employ is to select the right keywords. To rank higher on search engines and attract local traffic, veterinarians need to have their sites optimized using the keywords that emphasize their practice. In addition to telling people what services they provide, it’s important to consider geography and urgency keywords, like “pet emergency Woodbridge,” or “vets 24 hour service Aurora.”
“Link building is another important SEO strategy veterinarians should consider,” Reuter adds. “Links are important because they help gauge a site’s popularity. When search engines see fresh content that links back to quality sites, it concludes the site provides quality information and should be rewarded with a high ranking. A veterinarian’s site has a better chance of ranking higher on local Google searches if it contains a high number of quality links.”
People also like going to particular vets because they have a great reputation. Social media can play an important part in a veterinarian’s online SEO campaign, says Reuter. By publishing original, relevant, and reliable information on different social media channels like Facebook and Twitter, veterinarians can become an authority in their field and increase traffic, which in turn can build trust and increase backlinks.
Smaller businesses that use the Internet to drive local foot traffic need to use an expert SEO company like Numero Uno Web Solutions, which has a proven track record of making web sites more discoverable and shareable. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).