Most Torontonians aren’t willing to drive 300 kilometres to find a dentist.
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Toronto, Canada (PRWEB) May 31, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce the launch of its customized search engine optimization (SEO) services designed to help dentists increase online traffic, rank higher on different search engines, and turn leads into customers.
Most small- and medium-sized businesses face unique challenges when marketing their company’s products or services online. While some firms use the Internet to drive national and international traffic, dental offices are more localized, looking for clients in their immediate vicinity.
“Most Torontonians aren’t willing to drive 300 kilometres to find a dentist,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “A lot of people only look for a dentist when they really, really need one, and pain is involved. As a result, they’re going to want to find a dentist fast.”
When searching for a local business, 75% of online users never scroll past the first page of search engine results. That‘s why dentists need to find an experienced online marketing company with a proven track record of helping smaller businesses appear at the top of local search engine queries. (Source: CityGrid Media, “National Survey Reveals Facebook Likes Eclipsing Review Sites,” http://www.harrisinteractive.com/vault/CityGrid-Facebook-Likes-Reviews-05-03-11.pdf, May 2, 2011.)
According to Reuter, keywords are a cornerstone of SEO. To rank higher on search engines like Google or Yahoo! and attract local traffic, dentists need their localized searches to include area-specific keywords and relevant practise-specific phrases that potential customers are likely to use. These could be “Vaughn dentist” or “tooth whitening Yorkville.” It’s also important to make use of urgency keywords, like “dental emergency Barrie.”
“Reputation management is also an important factor dentists need to consider. It’s important to know where your business stands with customers online,” Reuter adds. “Even if a dental office doesn’t have a web site, that doesn’t mean people aren’t talking about them online. And one bad online review can negatively impact revenue, especially when you consider that 72% of all online readers will believe anything that they read online, including negative reviews about dentists, whether they are true or not.” (Source: Nielsen, “Consumer Trust in Online, Social, and Mobile Advertising Grows,” Newswire, 2012; http://www.nielsen.com/us/en/newswire/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html.)
To learn more about Numero Uno Web Solutions visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).