According to a recent report, the majority of respondents think it’s important to rank in global search engines.
Past News ReleasesRSS
Toronto, Canada (PRWEB) June 02, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top search engine optimization (SEO) strategies for brands seeking to expand their presence internationally.
While a local SEO campaign is imperative for small- and medium-sized businesses looking to increase regional foot traffic and sales, many smaller firms still want to include strategies that can help them increase their domestic and international footprint.
“According to a recent report, the majority of respondents think it’s important to rank in global search engines,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Six out of 10 believe it will become either ‘more’ or ‘much more’ important this year, compared to last year. In 2012, 36% said ‘more,’ while 27% said ‘much more.’”
Established smaller companies in Toronto wanting to expand their reach into the United States will be competing with firms that have sites geared to rank there, meaning it will take more effort for a new brand to establish itself.
According to Iaboni, one way to gain regional credibility abroad is to use a local domain. If you want to host a site in Australia, add the .au domain to the brand’s online real estate. For a web site to be more discoverable by different search engines in different countries, a brand needs to provide quality content and quality links. If a brand’s Australian web site has a link from a .au domain hosted in Australia, Google concludes that the site is relevant in Australia.
If the brand is selling products or services, it’s important to keep regional differences in mind, including currency. Using a localized currency symbol tells Google that the web site is local to the intended market, which can make sites more discoverable and positively impact search engine results pages.
“Smaller brands that want to initiate or improve their businesses international presence need to hire an online marketing company with experience designing targeted global SEO campaigns,” Iaboni adds. “Regardless of budget, the experts at Numero Uno Web Solutions can help brands design a region-specific web site that is discoverable by search engines and connects seamlessly with customers.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).