One of the best ways for small- and medium-sized businesses to grow their operation is to concentrate on local SEO; regardless of whether they have an online presence or not.
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Toronto, Canada (PRWEB) May 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top local search engine optimization (SEO) strategies for brands found exclusively online or with traditional brick-and-mortar businesses. According to the company, by keeping abreast of current local SEO strategies, brands can dominate search engine results in the immediate vicinity.
“One of the best ways for small- and medium-sized businesses to grow their operation is to concentrate on local SEO; regardless of whether they have an online presence or not,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
“Today, 85% of consumers use the Internet to find local businesses. At the same time, 39% of Internet users say that they have problems finding local businesses online. If consumers can’t find you online, they’ll find a business that is.”
(Sources: Holloway, D., “85% of Consumers Use the Internet to Find Local Businesses,” Yelp Blog for Business Owners, April 6, 2012, https://biz.yelp.com/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses; MarketingCharts staff, “Great Divide’ Separates Small Biz, Online Consumers;” Market Charts web site, January 21, 2009, http://www.marketingcharts.com/interactive/%E2%80%98great-divide%E2%80%99-separates-small-biz-online-consumers-7612/.)
According to Wu, for businesses to attract more online business and generate foot traffic, they need to turn up in local search engine results. This means small- and medium-sized businesses need to implement a local SEO strategy that makes their brands search engine-friendly and more readily discoverable.
Wu notes that to attract local traffic, businesses need to use region-specific keywords. Using localized keywords in content can help web sites get tracked more easily and ranked higher by search engines. For businesses that do not have an online presence, they can still show up in local searches by making sure their information is found on different online business directories and review sites.
“Local web searches are generally conducted by consumers on the go; that’s why it’s imperative that brands have sites that are mobile-friendly,” Wu adds. “Especially when you consider that 95% of smartphone users have searched for local information, and almost 70% act within the first hour.” (Source: Google, ““Smartphone user study shows mobile movement underway,” Google Mobile Ads Blog, April 26, 2011; http://googlemobileads.blogspot.ca/2011/04/smartphone-user-study-shows-mobile.html.)
Wu concludes by saying that when consumers search for a product or service online by geography, small- and medium-sized businesses need to ensure that their web site or business name appears at the top of the search results. Regardless of budget, the experts at Numero Uno Web Solutions can help small- and medium-sized businesses develop a localized SEO strategy that makes them discoverable by search engines and connects with customers.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).