At a time when many budgets are being scrutinized and SEO initiatives are subject to search engine algorithm changes, such as Google’s Penguin, it is important to consider both time and costs.
Phoenix, AZ (PRWEB) May 31, 2012
Vertical Measures, a leading Internet marketing company, has announced a new installment to its series of SEO webinars that will take place on June 14, 2012, at 11am PST and 2pm EDT. Company Founder and President, Arnie Kuenn will present Powerful, Low Cost Content Ideas to Grow Your Business-FAST! Kuenn will share nine different ideas companies can use to implement an SEO strategy and grow their business.
During the presentation, Kuenn will discuss how a company can tailor its Internet marketing strategy to meet key marketing objectives, generate leads, and grow business without spending too much. Topics will include how to address pricing, how to compare corporate brands to those of competing businesses, and how to use breaking news stories to build interest and Web traffic. The importance of content as a marketing tool will also be covered ¬- an example being how to attract website visito¬rs using optimized videos.
Arnie Kuenn, President of Vertical Measures, said, “Creating up-to-date, engaging content is one of the most effective ways to target a Web audience and attract consumers to products and services. At a time when many budgets are being scrutinized and SEO initiatives are subject to search engine algorithm changes, such as Google’s Penguin, it is important to consider both time and costs. The nine ideas outlined will help any organization do just that.”
The latest in the company’s series of SEO webinars will provide ideas to use content as an advantage, and discover what kinds of content are most effective. Strategies such as keyword placement and link building are significant, but can derail web content development initiatives if they are not performed correctly. The latest Penguin update by Google will reduce the rankings of sites if SEO techniques labeled as spamming are suspected. Businesses that previously ranked high may also be affected because the new algorithm handles their content differently.
Vertical Measures’ new webinar will cover the various kinds of timely and engaging content that helps generate leads and draw business from website visitors. By outlining solid methods to build authority and reputation, which meet the quality standards of Google’s new algorithm, it will also help businesses meet goals for search engine rankings and visibility.
The latest webinar will take place on June 14, 2012 at 11am AZ time and 2pm EDT. For more information and to register, visit: http://www.verticalmeasures.com/webinars/powerful-low-cost-content-ideas-to-grow-your-business/.
About the Author
Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon.
About Vertical Measures
Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our client's websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in content marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit http://www.verticalmeasures.com.