Choice Hotels International Selects Aquatic as Qualified Vendor of Bathware For Franchises Worldwide

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Choice Hotels International -- one of the largest and most successful lodging companies in the world – has selected Aquatic, the leader in innovative and inspirational bathware, as a qualified vendor for its more than 6,000 franchises worldwide. As a qualified vendor for Choice franchisees, Aquatic significantly expands its already large footprint in the hospitality industry.

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We are especially exacting when selecting qualified vendors for the bathroom which, according to our research, makes a lasting impression on guests

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Choice Hotels International -- one of the largest and most successful lodging companies in the world – has selected Aquatic, the leader in innovative and inspirational bathware, as a qualified vendor for its more than 6,000 franchises.

Aquatic, formed earlier this year by the merger of Lasco Bathware and Aquatic Whirlpools, is the leading U.S. manufacturer of tubs and showers and one of the top bathware suppliers for the hospitality industry. The company offers more than 350 everyday, luxury hydrotherapy and accessible products designed to provide a refreshing and rejuvenating experience to virtually every type of customer.

Choice’s franchise hotels -- ranging from limited to full service properties in the economy, mid-market and upscale segments – represent more than 490,000 rooms in the United States and 35-plus countries and territories. Brands include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban, Econo Lodge, Rodeway Inn and Ascend Collection -- historic, boutique and unique hotels that give guests an authentic, local experience.

“Because our thousands of franchisees worldwide require consistently high quality products at a great value, delivered on time and in perfect condition, we put vendors through a rigorous evaluation process to be selected as a qualified vendor … and only the best of the best make the cut,” said Lynnette Gannaway, Director of Business Development for Choice Hotels International.

“We are especially exacting when selecting qualified vendors for the bathroom which, according to our research, makes a lasting impression on guests,” Gannaway also said. “Aquatic easily met all of our criteria to earn the qualified vendor designation for bathware.”

Choice Hotels selected Aquatic as a qualified vendor because of the company’s:

  •     Ability to provide national or regional distribution or service. Aquatic has a nationwide network of state-of-the-art manufacturing facilities in Nevada, Washington, Texas, Michigan, Virginia and Pennsylvania as well as wholesalers and manufacturers’ representative agencies to work with Choice franchisees on national, regional and/or local levels. Additionally, Aquatic has its own trucking operation of 200-plus tractor-trailers, ensuring on-time and intact delivery to all locations.
  •     Strong experience with and stellar references from hospitality clients. The world’s leading hotel groups and resorts feature Aquatic products in their bathrooms, among them, (in alphabetical order): Best Western; Brighton Hotels; Caesar’s Palace (Las Vegas); Candlewood Suites; Grand Crowne Resorts; Hampton Inns; Hilton Grand Vacation Resorts; Holiday Inn; LaQuinta Inn & Suites; MGM Grand; Microtel Inn & Suites; Motel 6; and Wynn Las Vegas.
  •     Record of successful business operation and financial stability. Aquatic has 65 years of combined industry experience (through its pre-merger predecessor companies) and is a subsidiary of Tomkins PLC (LSE: TOMK and NYSE: TKS), the London-based, global manufacturing group serving the industrial, automotive and building markets, and owner of some of the best-known brands in these fields.
  •     Standards and systems for continuous improvement. Aquatic is renowned for its commitment to research and design innovation which has produced such groundbreaking products as the luxurious Millennium and Infinity tubs, the beautiful Ava Bath for people with mobility issues, and Hot Soak technology that allows a bather to select and maintain a water temperature for a longer, more relaxing bath.

“As a qualified vendor for Choice franchisees, Aquatic significantly expands its already large footprint in the hospitality industry,” said Gary Anderson, President of Aquatic. “We’re thrilled to be able to help these hotel properties provide their millions of guests each year with an exceptional bathing and overall lodging experience that delivers on the promise of the Choice Hotels brands.”

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 490,000 rooms, in the United States and more than 35 other countries and territories. As of June 30, 2010, more than 580 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 47,000 rooms. Approximately 100 hotels, representing approximately 8,700 rooms, are under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. website at http://www.choicehotels.com.

About Aquatic

Aquatic is the world leader in bathware and shower products. Born from the 2010 merger of Lasco Bathware and Aquatic Whirlpools, Aquatic offers the broadest and most inspiring selection of luxury hydrotherapy, everyday and accessible bathing products. Based in Anaheim, California, Aquatic serves distributors, builders, architects, designers and consumers through a nationwide network of state-of-the-art facilities for manufacturing, distribution and support. For more information, visit http://www.aquaticbath.com.

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Susan Tull
Aquatic
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